TOP STORIES OF THE WEEK

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TOP STORIES OF THE WEEKOPEN SOURCETECH NEWS

Red Hat Open Brand Project: New Hat, Same Soul

The Red Hat brand was once overshadowed by more prominent IT brands in a monopolistic technology industry. The brand is more prominent today and plays a vital role in the datacentre – so the brand logo had to keep up with that, and it was time for change. To do that, Red Hat announced the Open Brand Project at the end of 2016. In keeping with the open source community spirit of sharing and collaborating, it invited partners, customers, analysts, and media to participate in the redesign of its logo. Here’s how Red Hat worked with the community to make its old shadowman logo more prominent and vivid.

Red Hat logo