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Salesforce Launches Starter in India

Salesforce Launches Starter in India

by Brian Pereira | Jul 1, 2023 | STARTUPS & SMB, Data & Analytics, IT/ITES/BPO/KPO, TECH @ WORK

Mumbai, June 27th, 2023: Salesforce today announced the launch of Salesforce ‘Starter’ for Micro, Small and Medium Enterprise (MSME) businesses in India. Starter is an easy-to-use CRM that includes sales, service and email outreach tools in one suite, helping...
Salesforce Summons Genie to Help Companies Offer Real-Time Customer Experiences

Salesforce Summons Genie to Help Companies Offer Real-Time Customer Experiences

by Brian Pereira | Sep 24, 2022 | DIGITAL TRANSFORMATION, SOFTWARE & WEB DEVELOPMENT, TRENDING

India – September 20, 2022 – CRM company Salesforce today unveiled Salesforce Genie, a hyperscale real-time data platform that powers the entire Salesforce Customer 360 platform. Salesforce claims Genie delivers seamless, highly personalized experiences...
How Zoomcar Achieved a 150% Increase in Conversion Rates

How Zoomcar Achieved a 150% Increase in Conversion Rates

by Brian Pereira | Sep 1, 2022 | LOGISTICS, SHIPPING, TRANSPORTATION

CASE STUDY: Zoomcar is a marketplace for car sharing in emerging markets, with over 25,000 cars on its technology-driven platform. It was founded in 2013 and is headquartered in Bengaluru, India. Zoomcar employs over 300 people and operates in 50 cities across India,...
Episode #25: CRM in the Age of Hyper-Personalization

Episode #25: CRM in the Age of Hyper-Personalization

by Brian Pereira | Sep 27, 2021 | PODCAST, TOP STORIES OF THE WEEK

Some people are led to entrepreneurship through surreal experiences. Indraneel Fuke, Founder and CEO, SimpleCRM took up a challenge from his professor at the IIM-Ahmedabad and dived into entrepreneurship. And there was no looking back. He founded SimpleCRM in 2014 — a...
Bharat Petroleum Selects Salesforce Cloud CRM Solutions for a Single View of Customers

Bharat Petroleum Selects Salesforce Cloud CRM Solutions for a Single View of Customers

by Brian Pereira | Aug 15, 2021 | OIL & GAS, ENERGY & UTILITIES

Global CRM major Salesforce announced that Bharat Petroleum Corporation Limited (BPCL) will be leveraging Salesforce to support its aggressive digital transformation strategy. BPCL has deployed Salesforce Sales Cloud and Service Cloud along with business analytics...
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