Bharat Petroleum Selects Salesforce Cloud CRM Solutions for a Single View of Customers

by | Aug 15, 2021

IndianOil, Bharat Petroleum, Oil and Gas

Image Credit: Sun photo created by wirestock -

Global CRM major Salesforce announced that Bharat Petroleum Corporation Limited (BPCL) will be leveraging Salesforce to support its aggressive digital transformation strategy. BPCL has deployed Salesforce Sales Cloud and Service Cloud along with business analytics from Tableau CRM, to address an evolving business and consumer environment by digitizing the manufacturing and distribution supply chain to deliver a ‘One BPCL’ digital experience.

Bharat Petroleum is one of India’s leading oil & gas companies, and a premier integrated energy company in India, with an intrinsic focus on customer centricity. BPCL has initiated “Project Anubhav” with an objective of delivering to its vast retail and commercial customer base of over 90 million individuals, a consistent superior and unified experience across multiple touchpoints. With Project Anubhav, BPCL is adopting key technologies like artificial intelligence (AI), internet of things (IOT) and implementing technology platforms that would cut across business units giving BPCLs teams a unified view of the customers, improve processes with increased automation and at the same time enhance employee safety. Deloitte India, a Salesforce partner, was also instrumental in the collaboration. Working with BPCL, they designed and oversaw the deployment of Salesforce and other processes in alignment with ‘One BPCL’ vision.

Arun Singh, Director (Marketing) and Director (Refineries), Bharat Petroleum Corporation Limited, said: “Continuous innovation has always been fundamental to BPCL. Digitalization opens up the possibility of collaborative innovation, allowing teams to connect better with their dealers and customers alike. Salesforce enables increased collaboration between our sales and service functions, providing a single view of our customers to deliver an unmatched and hyper-personalised experience.”

A Fortune Global 500 Company, Bharat Petroleum is the second largest Indian Oil Marketing Company and one of the premier integrated energy companies in India, engaged in refining of crude oil and marketing of petroleum products, with a significant presence in the upstream and downstream sectors of the oil and gas industry. The company attained the coveted Maharatna status, joining the elite club of companies having greater operational & financial autonomy.

Arundhati Bhattacharya, Chairperson & CEO, Salesforce India, said: We are excited to be on this journey with the Bharat Petroleum Corporation of India. The oil and gas industry has progressed tremendously over the past few years to become a digitally mature industry. We look forward to building a strategic roadmap to help companies such as BPCL, drive a true 360 degree view of customers. enabling them to serve their customers in a truly differentiated way.” 


How IndianOil Corporation Ltd. is Automating Processes Using RPA


Case Study: SpiceJet Flies Through COVID-19 Turbulence, Thanks to Salesforce

How Salesforce Boosted Productivity and Sales for OLX India in Pre-Owned Car Market

CASE STUDY: How Salesforce CRM helped Whatfix Integrate Data for Faster Decision-Making

Share This Article!

Brian Pereira
Brian Pereira
Brian Pereira is an Indian journalist and editor based in Mumbai. He founded Digital Creed in 2015. A technology buff, former computer instructor, and software developer, Brian has 29 years of journalism experience (since 1994). Brian is the former Editor of CHIP India, InformationWeek India and CISO Mag. He has served India's leading newspaper groups: The Times of India and The Indian Express. Presently, he serves the Information Security Media Group, as Sr. Director, Editorial. You'll find his most current work on CIO Inc. During his career he wrote (and continues to write) 5000+ technology articles. He conducted more than 450 industry interviews. Brian writes on aviation, drones, cybersecurity, tech startups, cloud, data center, AI/ML/Gen AI, IoT, Blockchain etc. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. He recently achieved a Certificate in Cybersecurity (CC) from the international certification body ISC2. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: [email protected]
Recommended Posts
Why Landing On The Moon Is Difficult

Landing an uncrewed vehicle on the surface of the moon or any planet is not easy; space institutions have made multiple attempts after seeing their spacecraft crash on the surface.

Similar Articles

Share This