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Episode #25: CRM in the Age of Hyper-Personalization

Hyper-Personalization is the future of marketing, and SimpleCRM is already helping customers like Bajaj Capital and many others to improve CX.

Some people are led to entrepreneurship through surreal experiences. Indraneel Fuke, Founder and CEO, SimpleCRM took up a challenge from his professor at the IIM-Ahmedabad and dived into entrepreneurship. And there was no looking back. He founded SimpleCRM in 2014 — a customer relationship management software based out of Singapore, that helps companies optimize the way they reach potential customers, build a relationship with them, and maintain that relationship. For instance, SimpleCRM is helping Bajaj Capital with multi-channel marketing campaigns. Bajaj Capital is also using SimpleCRM for servicing tickets and capturing interactions of their clients and investors.  Indraneel tells us more about this implementation. And there are other customer examples too, in South East Asia and the Middle East.

SimpleCRM is an ISO 27001:2013 certified company that provides CRM and AI-Based solutions for mid-sized and large enterprises. The platform caters to the entire customer lifecycle journey through an automated and dynamic customer engagement and retention framework. It helps organizations target, convert, engage, serve, and provide customer delight.

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Indraneel is a first-generation technology entrepreneur, who has been instrumental in building a unique CRM & Intelligent Automation low-code platform.

After completing his studies in India, Indraneel worked in the U.S. for almost a decade. He moved back to India to do a PGP course at IIM-Ahmedabad. It was here that the seeds of entrepreneurship were sown.

While there are established CRM players like SalesForce, ZohoCRM, EngageBay, Oracle, SAP, Adobe, how does SimpleCRM continue to win customers? Surely, it has something unique to offer. And Indraneel tells us what it is in this podcast.

Tech That! is the podcast series on business technology concepts like cloud computing, data centers, virtualization, cybersecurity, artificial intelligence, machine learning, blockchain, business analytics, IoT, robotics, applications, 5G/mobile, and other enterprise computing trends. The episodes are recorded and produced by Brian Pereira, a tech journalist with 27 years of journalism experience.

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Brian Pereira

Brian Pereira is an Indian journalist and editor based in Mumbai. He is Editor-in-Chief of Digital Creed, which he founded in 2015. A technology buff, former computer instructor, and software developer, Brian has 27 years of journalism experience (since 1994). He is sound and confident about his knowledge of business technology concepts. And he is a believer in continual education/learning. Brian is the former Editor of CHIP and InformationWeek magazines (India). He has written hundreds of technology articles for India's leading newspaper groups such as The Times of India and Indian Express Newspapers (among others). And he has conducted more than 300 industry interviews during his journalism career. Brian also writes on Aviation, cybersecurity, startups, and topics directed at small and medium businesses. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. Follow Brian on Twitter (@creed_digital) and LinkedIn.

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