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Global survey shows India leads the world in Digital Transformation

CA Technologies today announced the India results of the global study Keeping Score: Why Digital Transformation Matters, highlighting the significant impact digital transformation is having on enterprises. The survey introduces the Digital Transformation Business Impact Scorecard (BIS), a global ranking of countries and industries across 14 key performance indicators (KPIs) critical for digital transformation success. India ranks first on the list for the BIS. With a score of 79 (out of 100),the impact driven from digital initiatives in India is higher than the global BIS average score of 53 and Asia Pacific and Japan score of 56.

Digital Acceleration, Digital Business, Digital Transformation
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Will Programmatic Ad buying make media planners redundant?

Ever wondered why you see an ad for Samsung Galaxy A9 phones while reading a story about the forthcoming launch of Apple iPhone 7 on a tech news site? Call it smart advertising and right targeting if you wish. But a new technology called ‘Programmatic Advertising’ (also Programmatic Ad Buying) has enabled that in a jiffy. And it beats the old approach which is reserved (or traditional) media buying. Ad networks are passé. Real time bidding and digital ad exchanges are in.

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