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Episode #25: CRM in the Age of Hyper-Personalization

Episode #25: CRM in the Age of Hyper-Personalization

by Brian Pereira | Sep 27, 2021 | PODCAST, TOP STORIES OF THE WEEK

Some people are led to entrepreneurship through surreal experiences. Indraneel Fuke, Founder and CEO, SimpleCRM took up a challenge from his professor at the IIM-Ahmedabad and dived into entrepreneurship. And there was no looking back. He founded SimpleCRM in 2014 — a...
How to Overcome the Four Key Challenges of Service Marketing

How to Overcome the Four Key Challenges of Service Marketing

by Brian Pereira | May 18, 2021 | TOP STORIES OF THE WEEK, BIZ NEWS, DIGITAL MARKETING

The Services sector in India is growing at a rapid clip and many businesses that sell products are introducing services for consistent revenue. While the global economy thrived on manufacturing and products in the last century, it is highly dependent on services...
How Marketing is Changing in Times of a Pandemic (Video)

How Marketing is Changing in Times of a Pandemic (Video)

by Brian Pereira | May 26, 2020 | PHOTOS & VIDEOS

Prasenjit Roy, Senior Executive Vice President Marketing at NTT Netmagic tells us how marketing is realigning to keep up with the times. He talks about the channels that are relevant today and how marketing campaigns are changing. NTT is also working with industry...
Spurt in Internet Usage to Drive Digital Marketing in India: IAMAI

Spurt in Internet Usage to Drive Digital Marketing in India: IAMAI

by Brian Pereira | Sep 17, 2019 | TRENDING, BIZ NEWS, DIGITAL MARKETING

The Internet and Mobile Association of India (IAMAI) concluded the 15th Marketing Conclave in Mumbai on September 13, 2019. The theme of the flagship event was ‘Age of MadTech’ and the discussions were centered around ‘Future of Marketing.’ The conference was attended...
How should brands reach out to new and ‘cool’ Internet companies?

How should brands reach out to new and ‘cool’ Internet companies?

by Brian Pereira | Aug 16, 2018 | OPINION

‘Born in the cloud’ or Internet companies are tech savvy companies (usually startups) that are regarded as ‘disruptors’ as they challenge traditional companies. Their advantage is a young workforce that is always innovating with fresh ideas, backed by technology, of...
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