AI is not just a tool for marketing productivity; it is redefining how brands are discovered, experienced, and trusted. It is also repurposing customer engagement and experiences – and building brand trust.
Traditional digital marketing approaches will not suffice in the age of Agentic Commerce, where algorithms and agents explore and compare products on behalf of users. The day is not far off when agents will also purchase the product – the shopping cart.
In this episode, Kimi Guglani, Marketing Director, India & SAARC, Trend AI structures the discussion around three main themes: customer experience & brand engagement, brand communication, and brand strategy.
In this episode, Kimi discusses:
- How AI is changing the meaning of “good customer experience” today;
- How AI transforms brand communication and storytelling;
- How AI is changing the way brands engage with their audiences;
- AI as a productivity tool or a reinvention tool for marketing.
Kimi is the Marketing Director for India and SAARC at TrendAI. A marketing professional with 15+ years of experience in PLM and cybersecurity industries, Kimi brings deep insights into technology marketing, brand strategy and market expansion across the region. She’s been featured in multiple podcasts and publications and her work focuses on building customer-centric experiences and driving growth in competitive tech markets.
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