Prasenjit Roy, Senior Executive Vice President Marketing at NTT Netmagic tells us how marketing is realigning to keep up with the times. He talks about the channels that are relevant today and how marketing campaigns are changing. NTT is also working with industry bodies to spread awareness and took certain calls to be resilient and face market disruption.
IBM and Scuderia Ferrari HP Debut Reimagined AI Mobile App for Formula 1 Fans
Generative AI app supercharges global Formula 1 fan experience with race recaps, historic stats, post-race insights, interactive polls, fan messages, and iconic race highlights.