Dell Technologies Announces Project Apex as-a-Service Strategy

by | Oct 21, 2020

APEX Experience

Organizations are struggling with IT infrastructure as they deploy multiple solutions that are complex to manage. They want a consistent cloud experience across multiple clouds and the ability to manage it all with a single web interface. They want self-service provisioning and the ability to scale infrastructure on demand, with OPEX flexibility. Responding to this, Dell Technologies is expanding its as-a-Service capabilities with Project APEX to simplify how customers and partners access its solutions on-demand — across storage, servers, networking, hyperconverged infrastructure, PCs, and broader solutions. However, these new solutions will roll out to customers in mid-2021 and are now available only for preview. US customers will have access to these solutions in Q1 2021 (See Availability). APEX will only work with Dell Technologies and VMware solutions for now, though a Dell spokesperson said that services and solutions from other companies will be integrated via APIs and a market place later. It may be recalled that Dell Technologies on Demand was announced last year, and Project APEX may be regarded as an enhancement, adding more as-a-service capabilities.

Project APEX will unify the company’s as-a-Service and cloud strategies, technology offerings, and go-to-market efforts. Businesses will have a consistent as-a-Service experience wherever they run workloads including on-premises, edge locations and public clouds.

Dell Technologies Project APEX“Project APEX will give our customers choice, simplicity and a consistent experience across PCs and IT infrastructure from one trusted partner—unmatched in the industry,” said Jeff Clarke, chief operating officer and vice chairman, Dell Technologies. “We’re building upon our long history of offering on-demand technology with this initiative. Our goal is to give customers the freedom to scale resources in ways that work best for them, so they can quickly respond to changes and focus less on IT and more on their business needs.”

APEX Experience

There are four components to Project APEX:

  • Cloud Console
  • Storage-as-a-Service (STaaS)
  • DT Cloud Platform Workload Instances
  • Flex on Demand Updates

“By the end of 2021, the agility and adaptability that comes with as-a-Service consumption will drive a 3X increase in demand for on-premises infrastructure delivered via flexible consumption/as-a-Service solutions,” Rick Villars, group vice president, Worldwide Research at IDC.


RELATED STORY

How VMware is Building the Digital Foundation for an Unpredictable World


Dell Technologies as-a-Service and cloud advancements

The new Dell Technologies Cloud Console will provide the foundation for Project APEX and will deliver a single, seamless experience for customers to manage their cloud and as-a-Service journey. Businesses can browse the marketplace and order cloud services and as-a-Service solutions to quickly address their needs. With a few clicks, customers can deploy workloads, manage their multi-cloud resources, monitor their costs in real-time and add capabilities.

Cloud Console

 

Storage-as-a-Service

Available in the first half of next year, Dell Technologies Storage as-a-Service (STaaS) is an on-premises, as-a-Service portfolio of scalable and elastic storage resources that will offer block and file data services and a broad range of enterprise-class features. STaaS is designed for OPEX transactions and allows customers to easily manage their STaaS resources via the Dell Technologies Cloud Console.

Storage-as-a-Service

DT Cloud Platform

Dell continues to expand its Dell Technologies Cloud and as-a-Service offerings with additional advances: 

  • Dell Technologies Cloud Platform instance-based offerings— Customers can get started with hybrid cloud for as low as $47 per instance per month2 with subscription pricing, making it easy to buy and scale cloud resources with pre-defined configurations through the new Dell Technologies Cloud Console.
  • Geographic Expansions— Dell Technologies is extending Dell Technologies Cloud Platform subscription availability to the United Kingdom, France and Germany with further global expansion coming soon.
  • Dell Technologies Cloud PowerProtect for Multi-cloud— This fully-managed service helps customers protect their data and applications across public clouds in a single destination via a low latency connection to the major public clouds. Businesses save costs through the PowerProtect appliance’s deduplication technology and realize additional savings with zero egress fees when retrieving their data from Microsoft Azure.
  • Pre-approved Flex On-Demand pricing— The pre-configured pricing makes it simpler for customers to select and deploy Dell Technologies solutions with a pay-per-use experience. Dell Technologies partners globally will receive a rebate up to 20% on Flex On Demand solutions.

DT Cloud Platform

 

Continued sustainability focus

Dell Technologies Project APEX will help companies retire infrastructure in a secure and environmentally friendly manner. Dell manages the return and refurbishing of used IT gear while also helping to support customers’ own sustainability goals. The company is making additional strides in achieving its Progress Made Real goals by:

  • Reselling 100% of the returned leased assets.
  • Refurbishing and reselling 89% of working assets in the North America and EMEA regions.
  • Reselling 10% of non-working assets to Environmental Disposal Partners who repair, reuse, resell and recycle each asset. Last year, Dell recycled 240,257 kilograms of metal, glass and plastics through this program.
  • Helping customers resell or recycle their excess hardware and prepare to return leased equipment in a secure and environmentally conscious manner through Dell Asset Resale & Recycling Services.

Flex on demand pricing

 

Availability

  • Dell Tech Cloud Console is available now as a public preview in the United States with EMEA availability planned for the first quarter of 2021, and Asia Pacific & Japan’s planned from the first half of 2021.
  • Dell Technologies Storage as-a-Service will be available in the U.S. in the first half of 2021.
  • Dell Technologies Cloud Platform instance-based offerings with subscription pricing are available in the United States, France, Germany and the UK, with Asia Pacific & Japan availability planned from the first half of 2021. Dell Technologies Cloud PowerProtect for Multi-cloud is now available in the U.S., UK and Germany.
  • Flex On Demand is available in select countries in North America, Europe, Latin America and the Asia Pacific & Japan region.

DIGITAL CREED is attending Dell Technologies World 2020 (Virtual) on 21 and 22 October. Stay tuned for more reports on this website.

Share This Article!

Brian Pereira
Brian Pereira
Brian Pereira is an Indian journalist and editor based in Mumbai. He founded Digital Creed in 2015. A technology buff, former computer instructor, and software developer, Brian has 29 years of journalism experience (since 1994). Brian is the former Editor of CHIP India, InformationWeek India and CISO Mag. He has served India's leading newspaper groups: The Times of India and The Indian Express. Presently, he serves the Information Security Media Group, as Sr. Director, Editorial. You'll find his most current work on CIO Inc. During his career he wrote (and continues to write) 5000+ technology articles. He conducted more than 450 industry interviews. Brian writes on aviation, drones, cybersecurity, tech startups, cloud, data center, AI/ML/Gen AI, IoT, Blockchain etc. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. He recently achieved a Certificate in Cybersecurity (CC) from the international certification body ISC2. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: [email protected]
Recommended Posts
Why Landing On The Moon Is Difficult

Landing an uncrewed vehicle on the surface of the moon or any planet is not easy; space institutions have made multiple attempts after seeing their spacecraft crash on the surface.

Similar Articles