Per a 2025 survey by McKinsey, 88% of companies have introduced AI into their daily operations, yet only 6% have realized significant business impact. This stark gap between expectations and outcomes underscores the structural and operational challenges organizations face in executing AI at scale. One of the most significant of these challenges is managing unstructured data, and research firm IDC estimates that nearly 90% of enterprise data is now unstructured. Against this backdrop, data management firm Synology has successfully addressed this issue and achieved a strategic, enterprise-wide AI transformation for itself.
Taiwan-based Synology Inc. manufactures network-attached storage and IP surveillance solutions to help organizations manage data and surveillance footage. Its solutions focus on centralizing data storage and backup, enabling users to share files securely and remotely, and supporting the implementation of professional, enterprise-grade surveillance environments.
Synology’s AI transformation journey began seven to eight years ago, when the company initiated sustained investments in AI research and development.
“We have continuously applied these (AI) capabilities to optimize our internal processes. Over time, we have seen significant efficiency improvements driven by AI transformation. Today, two-thirds of Synology internal departments have already integrated AI into their workflows,” said Asta Liang, Country Manager – SAARC at Synology Inc.
Synology’s AI transformation yielded benefits in five key areas: translation, finance, logistics, engineering and technical support.
Translation: Synology operates in 120 global markets and offers content in more than 20 languages. Previously, its annual translation costs were “tens of millions of dollars,” said Liang. After developing its proprietary AI translation tool, the company reduced these costs by 90% within a year while simultaneously improving accuracy through custom language models.
Logistics: The company implemented an AI-driven, smart inventory forecasting system. This enabled zero-touch operations for both internal teams and customers, while providing more accurate delivery time estimates. “These initiatives allow us to automate 95% of import-export orders and a small, eight-person team can manage millions of global shipments annually,” said Liang.
Finance: AI has been used to optimize internal financial processes. AI-powered bots have automated repetitive manual tasks, significantly increasing operational efficiency. As a result, 58% of invoice verification is now automated, achieving near-100% accuracy and enabling zero-touch processing.
Technical support: The adoption of AI within Synology’s technical support function has substantially enhanced operational efficiency. Globally, the company handles between 13,000 and 18,000 support requests per month. “Over 30% of requests are now handled by our AI system, boosting response speed 25 times and reducing the average cost per ticket from $20 to $0.03. This allows our team to focus on more complex customer issues and on improving service quality and efficiency.”
Engineering: An AI robot called AI-gineer automatically scans for bugs and fixes errors, enabling engineers in its QA teams to keep millions of systems up- to-date. It achieved a success rate of 85%.
Driving AI Transformation for Customers
Following its successful AI transformation, Synology is now embedding AI capabilities across its product lines, with a focus on making unstructured data usable for AI workloads and to build the foundation for AI-driven data pathways. This shift extends its traditional role of NAS storage, enabling customers to deploy AI-ready infrastructure to support their AI transformation.
“Building on both our internal AI transformation and our experience in supporting customers, Synology will focus on three main directions for 2026,” said Liang.
Synology wants to strengthen its enterprise-grade solutions. Second, it wants to improve unstructured data management with AI capabilities across multiple solutions. “This extends the traditional role of storage, enabling our customers to deploy AI-ready infrastructure in a cost-effective and credible way to support their AI transformation,” said Liang.
Third, is a strong focus on Data security. “In 2026, we will concentrate on enhanced system-level protection and on improving backup and recovery capabilities. This will ensure that enterprises can achieve greater resilience and defense against threats.”
Toyota Use Case
A use case with particularly notable outcomes is Toyota Motors Vietnam. Toyota, which manufactures approximately 10 million vehicles annually, sought to protect its data and information assets against ransomware and other cyber threats, and therefore deployed the Synology ActiveProtect Appliance.
Previously, Toyota relied on tape-based backup solutions, which not only required annual license fees but also incurred high operational and maintenance costs. Following the implementation of Synology’s backup solutions, Toyota Vietnam now protects its servers and more than 200 virtual machines, achieving a 75% reduction in costs compared with its previous tape-based environment.
Image credit: Synology
New Products
Synology will announce product refreshes and new products at COMPUTEX-Taipei next month. Some of these offerings will be launched in India a few weeks later.
It is announcing a new PAS Series and more advanced features for its ActiveProtect Appliance.
The PAS Series is Synology’s next-generation, advanced enterprise storage, that delivers high performance and reliability for demanding workloads. Liang said the PAS7700 will be launched in Q2. It is Synology’s first all-NVMe (Non-Volatile Memory Express) enterprise storage system, and regarded as its most powerful storage platform. PAS7700 can deliver over two million 4K random read IOPS (input-output operations), along with up to 30GB/s in sequential read performance.
Editor’s note: These specs indicate very high throughput levels during data transfer, with sub-millisecond latency.
PAS7700 is optimized for mission-critical workloads to support environments with massive real-time I/O demands. It has varied applications from storage to both container platforms, virtual machines on VMware or Hyper-V, to assisting operations of large databases and even EDA systems for IC design companies.
ActiveProtect Appliance
Synology launched ActiveProtect Appliance powered by ActiveProtect Manager last year. The integrated solution is designed to simplify and scale enterprise data protection.
ActiveProtect Appliance is a software and hardware solution developed as a backup solution for organizations seeking to safeguard digital assets.
This integrated solution centralizes and automates backup processes for multiple endpoints including virtual machines, PCs, servers, and cloud services, enabling rapid recovery in the event of a disaster. ActiveProtect centralizes management and monitoring to streamline backup operations while offering granular recovery capabilities to minimize downtime. It is designed to address business continuity challenges by ensuring secure and efficient data restoration following unexpected disruptions or failures.
ActiveProtect Appliance is designed to address modern cyber resilience challenges with a more sophisticated enterprise-driven approach. In just one year since its launch, ActiveProtect has gained strong industry recognition, and favorable media reviews – including being featured in the Gartner Market Guide for Enterprise Backup Storage Appliances.
AI Advisor
Synology recently launched its AI Advisor assistant to help its customers and internal sales and marketing teams with accurate information discovery. For instance, visitors to its website and information repositories can interact with a bot to search for product information, to consult on their needs, or troubleshoot issues – with over 90% accuracy. AI Advisor dramatically reduces the time users spend searching for information online and enhances their interaction with the Synology brand.
Our 2026 commitment to India is to make AI-ready, secure and simple-to-manage infrastructure available to organisations of every size. – Asta Liang, Country Manager – SAARC at Synology Inc.
Target Industries
Globally, Synology offers its solutions to financial institutions, IC design institutions, manufacturing firms, healthcare institutions, and media & entertainment companies.
Andrew Huang, Regional Sales Manager, International Business Department, spoke about the strategy for the Indian market.
“From our observation, within India, manufacturing is definitely the big player. They have tons of digital assets that they keep in factory, and they have AutoCAD design requirements and all those footages. The Indian government has big concerns on data ownership and sovereignty, so that’s another big focus area. Apart from those, [we will also focus on] BFSI, education and healthcare. Our solutions will benefit anyone who wants security, clean data, and data ownership – with simplified data management.”
As part of its India strategy, the company will bring high-performance NVMe (Non-Volatile Memory Express) systems and new operating-system and management capabilities to its enterprise customers in India. The new India-bound systems include updated PAS series enterprise storage and ActiveProtect data protection appliance line, slated to be launched worldwide in June 2026.
In a press statement, Liang said, “When it comes to AI transformation, Indian enterprises need more than just storage, they need an end-to-end infrastructure that supports every step of the AI journey, from edge data collection to core processing. They are no longer asking how much data they can store, but how much of their data they truly control, and how quickly they can put it to work.
This writer was hosted by Synology in New Delhi.
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Keywords: Synology AI Transformation
