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Episode #19: How Marketing is Changing Today

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Prasenjit Roy, Senior Executive Vice President Marketing at NTT Netmagic tells us how marketing is realigning to keep up with the times. He talks about the channels that are relevant today and how marketing campaigns are changing. NTT is also working with industry bodies to spread awareness and took certain calls to be resilient and face market disruption.

Tech That! is the podcast series on business technology concepts like cloud computing, data centers, virtualization, cybersecurity, artificial intelligence, machine learning, blockchain, business analytics, IoT, robotics, applications, 5G/mobile, and other enterprise computing trends. The episodes are recorded, edited, and produced by Brian Pereira, a tech journalist with over 26 years of journalism experience.

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