BLOGS & OPINION

Why investors are attracted to media companies

When investors come forward to buy or invest in media companies, people wonder what attracts them, and what makes them…

Will the Amazon Go concept work in India?

Amazon Go is a concept of the cashier-less store, devoid of POS machines and checkout operators.

Where Content Marketing is Heading in 2018

Brands are expecting an end-to-end content strategy The year 2017 was an exciting year for Content Specialists. Brands want to…

Is Google AdWords Right for Your Website?

— Scatter Editorial Website owners often face a dilemma when trying to decide how to promote their sites best online.…

What do the new iPhone launches mean for India?

So the new iPhones were launched two days ago (Sept. 12), and we know all the specs and features. In…

How to make your Panel Discussion successful

Panel Discussions are an important part of conferences and delegates look forward to listening to, and interacting with the panellists.…

Trump Meets Technology Leaders But Misses The Point

The verdict is clear and out in the open: If US tech companies are restrained from recruiting highly skilled workers…

How do you solve a problem like Air India?

One of the things I was looking forward to, during my vacation last year, was the opportunity to fly Air…

Why award nominations fail to make it

I recently participated on the jury for an Innovation Award for IT projects in India. Fellow jury members were CIOs…

7 things I want to achieve in 2017

The first working day of the year feels like any other day (if you exclude the bonhomie of colleagues in…