Viacom18 Digital Ventures announces technical partners’ line up for its soon-to-launch digital platform VOOT

NATIONAL, 14th MARCH, 2016: Viacom18 Digital Ventures, today, announced the lineup of technical partners for its soon-to-launch digital VOD platform VOOT. Viacom18 has been working with ‘best-in-class’ partners with extensive international experience to build and roll out its Over-the-top (OTT) streaming service VOOT.

Kaltura, one of the global majors in OTT and video streaming services, is on-board as the platform provider. Kaltura is building several customized features for VOOT, which will be totally unique and relevant for the Indian market.

For the User Experience and User Interface design, Viacom18 has roped in US based ‘A Different Engine’ (ADE), a company which has extensive experience & specialization in building UX/UI for large multi-platform video streaming services.

While Web Dunia is on board for web services and website development, the company is also playing the critical role of a system integrator.

The mobile applications are being developed by one of India’s leading developers – Robosoft Technologies,

Speaking on the partnerships, Gaurav Gandhi, COO, Viacom18 Digital Ventures, stated, “In this business, product and technology play a pivotal role.  While we work towards bringing popular and engaging content in this space for our viewers, we were equally focused on working with the best technology & design partners to build a world-class, differentiated product with superlative user experience.”

VOOT, an ad-supported VOD service, will aim to cater to the constant content consumption cravings of the always-on digital generation. In addition to exclusively showcasing the content produced and aired by Viacom18 channels, VOOT will also have a big focus on Originals – content created only for the service.


Viacom18 Digital Ventures is a newly created division within Viacom18 with a mandate to build consumer facing digital businesses for the company. In addition to building direct-to-consumer streaming businesses, Viacom18 Digital Ventures will also manage all digital licensing and monetization for the company’s content assets. The division will also look at expanding the group’s digital businesses and partnerships via both organic and in-organic routes.




Brian Pereira

Brian Pereira is an Indian journalist and editor based in Mumbai. He is the Founding Editor of Digital Creed, which he founded in 2015. A technology buff, former computer instructor, and software developer, Brian has 28 years of journalism experience (since 1994). He is sound and confident about his knowledge of business technology concepts. And he is a believer in continual education/learning. Brian is the former Editor of CHIP and InformationWeek magazines (India). He has written hundreds of technology articles for India's leading newspaper groups such as The Times of India and Indian Express Newspapers (among others). And he has conducted more than 300 industry interviews during his journalism career. Brian also writes on Aviation, cybersecurity, startups, and topics directed at small and medium businesses. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: [email protected]

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