Tweet chat: How retail can harness Big Data and Analytics

by | Apr 23, 2015

Mumbai: 23 April, 2015 — Retail companies in the physical and online world collect a lot of consumer data. But they struggle to consolidate data streams and to harness this data for business insights. With the right set of analytics tools and strategies, these companies can actually benefit from new revenue streams. Analytics helps in more accurate targeting and helps retail organizations launch data driven products and services.

WHEN:  Tweet Chat on 24 April, 2015 from 2:00 p.m. – 3:00 p.m. IST (India)

The moderator for this Tweet chat is @brian9p (Brian Pereira) and the hashtag to watch is #BigData4Retail 


Amit Mehta, Country Manager, Isilon Storage Division, EMC- @Amehta2409 ( 260 followers)

Amit Mehta is the County Manager for EMC’s Isilon Storage Division and is responsible for accelerating its growth within India and SAARC. An astute professional with background of BE and MBA (FMS), Amit has over 20+ years’ cross-functional rich experience in sales, product marketing, field marketing, and strategy planning & principal alliance management. Being an enterprising leader, he has the ability to train and motivate cross-cultural teams in optimizing their performance levels.

Kashyap Vadapalli, Chief Marketing Officer, @KashyapV1  (54 followers)

As the Chief Marketing Officer (CMO) at Pepperfr, Kashyap plays a pivotal role by leading the marketing function at As a core part of the senior management team which drives the overall strategy and decision making his key focus lies in building Pepperfry as India’s No.1 Furniture & Home Products destination.

Saurabh Srivastava, Chief Marketing Officer, MobiKwik- @sasri_in (31 followers)

Saurabh is the marketing & product lifecycle management specialist, having an overall experience of 13+ years with 5+ in leadership roles. He has multi-industry exposure ranging from Start-ups, Automobile Industry to Media House & Media Strategy and Planning for Telecom/FMCG/Pharmaceuticals. Having spent more than 13 years in media, marketing and retail have a ‘history’ of building brands


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Brian Pereira
Brian Pereira
Brian Pereira is an Indian journalist and editor based in Mumbai. He founded Digital Creed in 2015. A technology buff, former computer instructor, and software developer, Brian has 29 years of journalism experience (since 1994). Brian is the former Editor of CHIP India, InformationWeek India and CISO Mag. He has served India's leading newspaper groups: The Times of India and The Indian Express. Presently, he serves the Information Security Media Group, as Sr. Director, Editorial. You'll find his most current work on CIO Inc. During his career he wrote (and continues to write) 5000+ technology articles. He conducted more than 450 industry interviews. Brian writes on aviation, drones, cybersecurity, tech startups, cloud, data center, AI/ML/Gen AI, IoT, Blockchain etc. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. He recently achieved a Certificate in Cybersecurity (CC) from the international certification body ISC2. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: [email protected]
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