Turning the gears of Digital Transformation

by | Sep 28, 2016

Restructures to strengthen its core capabilities in digital marketing and analytics

New Delhi, September 28, 2016:  TO THE NEW, a leading digital technology company today announced that it is undergoing a restructuring initiative to accelerate its Digital Transformation service offerings for its existing and new clients. The company which is already leveraging a wide spectrum of emerging technologies and digital marketing solutions for its clients is intensifying its focus in offering consolidated Digital Transformation solutions.

Today, Digital Transformation is disrupting business models, blurring boundaries between industries, intensifying competition between non-traditional players with customer experience being the pivot around which everything revolves. According to a report by IDC, 67% of the CEOs of Global 2000 enterprises will have Digital Transformation at the centre of their corporate strategy by 2018.

To deliver integrated digital solutions and a differentiated customer experience, Punkaj Saini who was earlier heading Digital Marketing at TO THE NEW will now be spearheading Digital Transformation in India. Punkaj is a digital strategist and technology evangelist with over 17 years of experience and has been associated with brands like Puretech Internet, Cynapse, Midday and Dentsu Webchutney.

“Digital Transformation is not just a buzz word, it is going to be the core of business strategies across industry segments and markets. At TO THE NEW, we are committed to play an active role in shaping the Digital Transformation stories for our clients. From a skilled tech workforce with experience across platforms and technologies to dedicated teams working on video, analytics and content, we have the right ingredients for spicing up the Digital Transformation recipe”, says Punkaj, VP – Digital Transformation, TO THE NEW.

TO THE NEW which is 750+ people strong and works closely with brands like Time Warner Cable, Sony Entertainment, Swiss Tourism, Westcon, Castrol, American Swan, is targeting high-growth areas where it is positioned for global leadership, customer value and growth, while making the company more efficient and profitable.


TO THE NEW is a digital technology company that builds disruptive products and transforms businesses. We are a team of over 750 people, which includes technology evangelists, digital analytics experts, content specialists, and creative mavericks who have transformed businesses of more than 300 companies spread across 30 countries worldwide.

For more info, please visit www.tothenew.com


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Brian Pereira
Brian Pereira
Brian Pereira is an Indian journalist and editor based in Mumbai. He founded Digital Creed in 2015. A technology buff, former computer instructor, and software developer, Brian has 29 years of journalism experience (since 1994). Brian is the former Editor of CHIP India, InformationWeek India and CISO Mag. He has served India's leading newspaper groups: The Times of India and The Indian Express. Presently, he serves the Information Security Media Group, as Sr. Director, Editorial. You'll find his most current work on CIO Inc. During his career he wrote (and continues to write) 5000+ technology articles. He conducted more than 450 industry interviews. Brian writes on aviation, drones, cybersecurity, tech startups, cloud, data center, AI/ML/Gen AI, IoT, Blockchain etc. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. He recently achieved a Certificate in Cybersecurity (CC) from the international certification body ISC2. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: [email protected]
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