Tata Elxsi to showcase latest innovations in Broadcast, IoT and Big Data Analytics at IBC 2015, Amsterdam


Tata Elxsi, a global design and technology services leader in the Broadcast industry, today announced its participation in IBC 2015 and a preview of its latest innovations in Broadcast, IoT, and big-data analytics.

Tata Elxsi works with leading operators and broadcasters across the world, helping them strategize next generation quad-play services – right from architecture and development to testing, integration and deployment support. This includes next generation IMS/ DOCSIS implementations, Big Data, Artificial Intelligence and new services around IoT, such as Smart Home and Healthcare, among others.

The IBC conference session, “New disruptors: The Internet of Things Revolution” on 9th September will feature Mr. M. Thangarajan, SVP – Broadcast Business, Tata Elxsi as the key speaker.


Highlighting the theme Mr. M Thangarajan said, “As operators are challenged for new revenue streams and increase in ARPU, the emergence of new intersections across vertical market segments creates interesting possibilities for new business and business models. IBC is a great platform to share key trends, innovation opportunities and experiences from Tata Elxsi”.

Tata Elxsi’s IBC showcase at Hall-3, A-48, RAI, Amsterdam will include:

  • Analytics: Big data analytics solutions for operators and broadcasters that go beyond insights, targeting real business problems such as opex reduction and customer experience improvement.
  • Prime suite for RDK: Integrated and ready-to-deploy framework for operators – This will also be featured at the Euro RDK conference where Tata Elxsi is the Official Sponsor.
  • OTT: Tata Elxsi’s OTT services helps customers launch multi-platform OTT services, supported by tools for content analytics, content discovery, ad integration and 24×7 monitoring support.
  • IoT: Tata Elxsi’s IoT platform for IoT and services help operators enter and address new vertical markets – driving new revenue streams and business models. This includes healthcare, smart homes and telematics.
  • FalconEyeTest Automation and QoE Monitoring: FalconEye provides industry-leading test automation and integrated QoE monitoring, allowing operators & broadcasters to improve test efficiencies and reduce development costs and time-to-market.


About Tata Elxsi:

Tata Elxsi is a leading global design and technology services company and part of the $100B Tata group. Tata Elxsi helps customers to develop & deploy innovative services and applications that drive new revenue streams, deliver greater operational efficiency, and improve customer experience and service quality through quality assurance and test automation.

Tata Elxsi brings unparalleled product/ service development and deployment support experience with leading MSOs and Broadcasters across North America, Europe, LATAM, Africa and APAC, backed by over 25 years of engineering experience and a global delivery presence.



Brian Pereira

Brian Pereira is an Indian journalist and editor based in Mumbai. He is Editor-in-Chief of Digital Creed, which he founded in 2015. A technology buff, former computer instructor, and software developer, Brian has 27 years of journalism experience (since 1994). He is sound and confident about his knowledge of business technology concepts. And he is a believer in continual education/learning. Brian is the former Editor of CHIP and InformationWeek magazines (India). He has written hundreds of technology articles for India's leading newspaper groups such as The Times of India and Indian Express Newspapers (among others). And he has conducted more than 300 industry interviews during his journalism career. Brian also writes on Aviation, cybersecurity, startups, and topics directed at small and medium businesses. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. Follow Brian on Twitter (@creed_digital) and LinkedIn.

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