Why Content Marketing projects succeed (and fail)

Why Content Marketing projects succeed (and fail)

I’ve been doing Content Marketing projects for a year and nine months and have participated in hundreds of pitches and dozens of projects. When one has been through all that, one can see definite patterns. In this post, I write about the reasons for the success...
Why Content Marketing projects succeed (and fail)

Where Content Marketing is Heading in 2018

Brands are expecting an end-to-end content strategy The year 2017 was an exciting year for Content Specialists. Brands want to be publishers now and create their publishing platforms. They leverage digital channels on Instagram, Facebook, YouTube and Twitter (among...