SMAC 3.0 technologies will attract more than 25% of the IT budgets: EY-CIOKLUB Survey 2015

  • 29% respondents stated that there would be more than 10% increase in their expenditure on IT as compared to last year. 35% stated that they would spend 0-10% more than the previous year
  • 54% of the respondents agree that social media has been really effective in engaging with customers and enhancing collaboration
  • 52% respondents have budgeted for mobility in the current financial year
  • Of the respondents, 57% agreed that they are reaping the benefits of investments made in cloud-based technologies. Of these, 30% of the respondents are from the infrastructure, real estate and technology sectors


Mumbai, 25 April 2015: Digital growth in India has shown a tremendous spur among organizations, which has significantly impacted the consumer as well as the services market. EY and CIOKlub’s annual Enterprise IT Trends and Investments Survey titled “SMAC 3.0: Digital is Here” covers the journey of the Social, Media, Analytics and Cloud (SMAC) areas that have been the latest buzzwords among IT strategists.

The survey, which was aimed to capture key IT priorities and initiatives taken by organizations across various sectors, provided meaningful insights from the 267 CIO’s that responded. The results clearly highlight that the direction of the respondents’ current and future plans aligns with the ‘Digital India’ story.

Devendra Parulekar – Partner and India Leader, Cybersecurity, EY Advisory, EY says, “Based on the significant enhancements of disruptive technologies, there will be a significant shift for CIOs with respect to managing their internal users and external service providers. CIO’s are implementing self-service technologies to allow business users to get more control over their service needs (thus imparting a Do It Yourself-DIY over the earlier Do It For Me-DIFM attitude).

Of the respondents, 64% have stated that their IT spend will increase as compared to the previous year. Though this is lower than our preceding surveys, it is encouraging that CIOs have proposed to spend more than 25% of their IT budget on innovation — newer technologies such as cloud, mobility and analytics — to achieve their business objectives.

There been a generic trend where smaller organizations will have a larger focus on increasing sales as compared to curtailing costs or improving margins. This focus shifts in favour of margin improvement for larger organizations. As gauged by the survey responses, matured and more established sectors (such as automotive, banking and financial services, manufacturing, power and utilities) believe improving margins to be their top IT driver. In contrast, growing or maturing sectors (such as retail and consumer products, infrastructure, technology, and life sciences) have voted for increasing sales to be their primary IT agenda.

Digital experiences are becoming more contextual and personalized. The customer experiences that meet customer needs, feel personally relevant, and deliver in the moment will ensure success of the business. Digital transformation combines individual digital technologies, such as social, mobile, real-time 360 degree analytics capabilities and cloud, to deliver integrated business solutions that empower the business.

The report highlights the journey of the CIO from the predominant SMAC technologies in 2010 (SMAC 1.0), covering the trends observed in the recent past (SMAC 2.0) to the futuristic ones which will define the ever-increasing role of IT in the organization (SMAC 3.0).

Radhakrishna Pillai – Vice President, CIOKlub says “the evolution of analytics is outstanding. From legacy basis reporting, analytics has advanced to entering into the minds of the customer and providing them with a solution to their needs”.

The importance of social media to reach various levels of customer growth is clearly gaining ground, as 54% of the respondents mentioned that social media has been really effective in engaging with customer s and enhancing collaboration. Another 33% respondents stated that they believe that social media will surely accrue benefits for them in the upcoming years.

Mobility is not far behind in the journey. As depicted by the survey results, 52% of the respondents stated that they are considering mobility as a platform to enhance portability, by capturing data in real time. As compared to last year’s results, there has been a 5% increase in the number of CIOs opting for mobility. The trend is yet to catch on, but is not too far. Of the respondents, 25% mentioned that they may not have budgeted for enterprise mobility in the current financial year, but it is definitely in the pipeline.

Nitin Mehta, Director – IT Advisory Services, EY says, “Increasing sales and market share; and focusing on margins will be the key drivers for IT innovation in FY15-16.”

This can be supported by the fact that among all the respondents who have considered data analytics to be important for the organization, 56% agree that social media is a major contributor to the success of its implementation. This implies that organizations can use the power of social media, integrate an analytics module to it, and provide specific results to users based on their browsing patterns and online profiles.

The survey results show an interesting trend indicating that investment in cloud computing is delivering a range of benefits, including a shift from capital-intensive to operational cost models, lower overall cost, greater agility, reduced complexity and better security. 57% respondents have agreed that cloud-based technologies have given significant benefits to organizations. Of these, 30% of the respondents are from the infrastructure, real estate and technology sectors. Further, 57% of the respondents plan to spend anywhere up to 25% on newer technologies, including cloud.

The survey also highlights cybersecurity as a board-level agenda. It is difficult to achieve ROI by investing in further prevention technologies. However, detection technologies will help organizations detect attacks, respond faster and minimize the damage. The survey results reveal that 73% of the respondents feel that to address cybersecurity risks, investments in a mix of preventive and detective technologies is necessary.

All in all, this year’s survey brings good tidings for the Indian CIO with an optimistic outlook, interesting trends and a view towards the journey to SMAC3.0

About the survey
EY and CIO KLUB’s seventh Enterprise IT Trends and Investment Survey, gauges current investment patterns, IT priorities and upcoming investment plans of organizations. This year’s survey was conducted from 17 February 2015 to 11 March 2015, and saw the participation of 278 respondents from various organizations across major industries. The questionnaire used in this survey was designed to gather relevant information about IT investments, initiatives, priorities and technologies. The survey was conducted through a secure online tool with a specific URL that was emailed to designated members of the CIO KLUB, along with instructions for completing the survey. EY downloaded the results of the survey to conduct an analysis and used cross tabs to identify the patterns of various IT domains across specific industries, and the size and type of industry. The responses of 267 out of the 278 respondents, who completed the survey, were considered as complete and used for the analysis. Partial responses have been ignored for the purpose of this analysis.

Brian Pereira

Brian Pereira is an Indian journalist and editor based in Mumbai. He is the Founding Editor of Digital Creed, which he founded in 2015. A technology buff, former computer instructor, and software developer, Brian has 28 years of journalism experience (since 1994). He is sound and confident about his knowledge of business technology concepts. And he is a believer in continual education/learning. Brian is the former Editor of CHIP and InformationWeek magazines (India). He has written hundreds of technology articles for India's leading newspaper groups such as The Times of India and Indian Express Newspapers (among others). And he has conducted more than 300 industry interviews during his journalism career. Brian also writes on Aviation, cybersecurity, startups, and topics directed at small and medium businesses. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: [email protected]

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