MG Motor Launches MGVerse in Partnership with

by | Jan 13, 2023

MGVerse, metaverse

Image credit: Morris Garages

New Delhi, January 11, 2023:, an immersive 3D & XR technology company that enables cloud-based photorealistic customer experiences, and MG Motor, a global automotive brand, announced a partnership to transform the automaker’s customer experiences across all channels — web, app, and in-store. It announced that it will unveil a metaverse called MGVerse.

MGVerse is a web-based photorealistic Metaverse, that will have an arena with an expansive virtual world, an avatar zone, and a creator zone consisting of a multi-car showroom with a 3D car configurator and an opportunity to experience virtual test drives. Additionally, the MGVerse will bring a replica of the MG pavilion at Auto Expo 2023, empowering the internet and automotive enthusiast community to visit the Auto Expo virtually from the comfort of their homes in an industry-first immersive approach.

See also: Everyone’s Talking About the Metaverse, But What is It?

The strategic partnership with Metadome will leverage its flagship automotive platform, Autodome, and would benefit from its cloud streaming technology, extending the brand’s reach to new-age buyers. The move reflects the brand’s strategy to constantly explore, innovate, improvise, and develop new solutions with future-ready technologies.

The immersive experience, hosted on the brand’s website and accessible through all devices, will deliver a distinctly elevated level of personalized, social, and visually stunning experiences, setting a benchmark in how automotive brands interact with their customers. Furthermore, the experience will be collaborative, with multiplayer capabilities, enabling social sharing to refine the auto experience and allow consumers to book a real test drive of their favorite car.

Autodome, Metadome’s flagship automotive platform, is the world’s only web-based platform for immersive customer experiences and offers a complete stack of cloud-based photorealistic 3D and XR applications. It enables automakers to drive awareness, engagement, and bookings among new-age automotive consumers and accelerate their XR and Metaverse adoption.

Commenting on the occasion of the MGVerse go-live, Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “With the automotive buying journey moving online and new-age customers demanding digital products and brand experiences more than ever, MGverse, the first of its kind is creating a new era of immersive customer experiences. It is indeed a matter of pride, as we have made it possible through technology, the advantages of even greater human interactivity,”

“MG Motor is one of the leading innovators in the automotive space, and their appetite for immersive technology is an exciting proposition for We look forward to a successful collaboration in empowering the brand’s ecosystem of immersive customer experiences with our proprietary 3D & XR platform for the automotive industry,” said Kanav Singla, Founder & CEO,

MGVerse, Metaverse

Image credit: Morris Garages

Geared at solving real-world challenges for the automotive industry, Autodome in 2022 has already empowered Mahindra & Mahindra to unveil their first e-SUV, XUV400 in the Metaverse. XUV400Verse is a cloud-based photorealistic and immersive brand showroom offering a multitude of features including – gamified virtual test drives, a hyper-realistic 3D car configurator with multiplayer capabilities, and a feature to book cars for an actual test drive.

The platform has also enabled immersive customer experiences for leading global automotive brands including inventory-less dealership solutions for MG Motor,  Web-AR experience that allows consumers to augment & compare variants for Royal Enfield’s Super Meteor 650 and Hunter in their own space, and web-based Virtual Showroom with in-built 3D configurators for TATA Motors and Lexus.

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Brian Pereira
Brian Pereira
Brian Pereira is an Indian journalist and editor based in Mumbai. He founded Digital Creed in 2015. A technology buff, former computer instructor, and software developer, Brian has 29 years of journalism experience (since 1994). Brian is the former Editor of CHIP India, InformationWeek India and CISO Mag. He has served India's leading newspaper groups: The Times of India and The Indian Express. Presently, he serves the Information Security Media Group, as Sr. Director, Editorial. You'll find his most current work on CIO Inc. During his career he wrote (and continues to write) 5000+ technology articles. He conducted more than 450 industry interviews. Brian writes on aviation, drones, cybersecurity, tech startups, cloud, data center, AI/ML/Gen AI, IoT, Blockchain etc. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. He recently achieved a Certificate in Cybersecurity (CC) from the international certification body ISC2. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: [email protected]
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