Salesforce Unveils Marketing GPT and Commerce GPT

by | Jun 11, 2023

San Francisco June 7, 2023 Today at Connections, Salesforce introduced its latest generative AI product offerings, Marketing GPT and Commerce GPT. With Marketing GPT, marketers will be able to automatically generate personalized emails, smarter audience segments, and marketing journeys. And with Commerce GPT, brands will be able to deliver personalized shopping experiences and customized offers that adapt to their customers’ needs, using GPTpowered dynamic buying journeys.

Generative AI is accelerating productivity and driving efficiency for businesses. Its potential is clear, with 60% of marketers saying generative AI will transform their role, while 71% reporting they believe it will enable them to focus on more strategic work. However, “accuracy and quality” is marketers’ number one concern, and 63% say trusted customer data is required for generative AI to work.

Marketing GPT, Commerce GPT

Image: Salesforce

Marketing GPT will empower marketers to deliver personalized, relevant, and engaging experiences across every touchpoint with generative AI and trusted firstparty data from Data Cloud.

With Marketing GPT and Data Cloud, marketers will be able to:

  • Work smarter with Segment Creation, which gives marketers the ability to create audience segments quickly and improve targeting using natural language prompts and AIdriven recommendations based on trusted data from Data Cloud.
  • Reduce writing workload with Email Content Creation, which can autogenerate personalized emails for improved testing and engagement.
  • Improve Marketing ROI with Segment Intelligence for Data Cloud, which automatically connects firstparty data, revenue data, and thirdparty paid media data for a more comprehensive view of audience engagement.
  • Deliver the right message at the right time with Rapid Identity Resolution, Segmentation, and Engagement, which automatically resolves customer identities and refreshes segments in Data Cloud to help ensure uptodate accuracy.
  • Leverage Typeface’s generative AI content platform to create contextual visual assets for multichannel campaigns within Marketing GPT based on specific brand voice, style guides, and messaging.
Marketing GPT, Commerce GPT

Image: Salesforce

Commerce GPT will enable companies to deliver customized commerce experiences at every step of the buyer’s journey with autogenerated insights and recommendations based on unified realtime data from Data Cloud.

With Commerce GPT and Data Cloud, brands will be able to:

  • Automate growth and conversion strategies while maximizing merchant productivity with GoalsBased Commerce. This cuttingedge tool empowers businesses to set targets and goals, and then provides actionable insights and proactive recommendations on how to meet them.Powered by Data Cloud, Einstein AI, and Flow, GoalsBased Commerce offers recommendations toward delivering desired outcomes, ranging from improving margins to increasing average order value (AOV).
  • Supercharge merchant productivity with Dynamic Product Descriptions that automatically fill in missing catalog data for merchants and revolutionize the customer experience with autogenerated product descriptions tailored to every buyer.
  • Redefine shopping and loyalty with Commerce Concierge to power personalized, engaging conversations and help shoppers discover products effortlessly through natural language interactions across channels spanning from digital storefronts to messaging apps.
Marketing GPT, Commerce GPT

Image: Salesforce

Salesforce partners like DEPT®, Media.Monks, NeuraFlash, and Slalom are building a generative AI ecosystem with new accelerators, large language and data models, and integrations to help businesses implement Marketing GPT and Commerce GPT with less cost and complexity.

“Salesforce’s combination of trusted AI, data, and CRM has allowed us to deliver personalized customer engagement for over 10 years. We’re excited to leverage the latest innovations from Einstein GPT across marketing, commerce, and service to drive greater efficiency, increase productivity, and strengthen customer loyalty,” said Vincent Wauter, CEO, Rossignol.


  • Segment Creation will be in pilot later this summer, and generally available in October 2023. Email Content Creation will be in pilot in October 2023, and generally available in February 2024.
  • Rapid Identity Resolution will be generally available in October 2023 and Rapid Segmentation will be generally available later this summer.
  • Segment Intelligence for Data Cloud will be generally available in October 2023.
  • Dynamic Product Descriptions will be generally available in July 2023.
  • Commerce Concierge will be in pilot in October 2023, and generally available in February 2024.
  • GoalsBased Commerce will be in pilot October 2023, and generally available in February 2024.
  • Data Cloud for Commerce is available now.

Learn more:
Learn more about Marketing GPT’s new data and AI capabilities
Check out how Commerce GPT is powering commerce everywhere
Tune into Connections on

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Brian Pereira
Brian Pereira
Brian Pereira is an Indian journalist and editor based in Mumbai. He founded Digital Creed in 2015. A technology buff, former computer instructor, and software developer, Brian has 29 years of journalism experience (since 1994). Brian is the former Editor of CHIP India, InformationWeek India and CISO Mag. He has served India's leading newspaper groups: The Times of India and The Indian Express. Presently, he serves the Information Security Media Group, as Sr. Director, Editorial. You'll find his most current work on CIO Inc. During his career he wrote (and continues to write) 5000+ technology articles. He conducted more than 450 industry interviews. Brian writes on aviation, drones, cybersecurity, tech startups, cloud, data center, AI/ML/Gen AI, IoT, Blockchain etc. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. He recently achieved a Certificate in Cybersecurity (CC) from the international certification body ISC2. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: [email protected]
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