Guy Kawasaki offers gems for business success

Goa, 17 November: The third day of the Gartner Symposium /ITexpo here kicked off with a much anticipated and enlightening keynote by Guy Kawasaki. The ever-smiling Guy enthralled a full-house with his witticisms, punch lines and common sense anecdotes from life. Incidentally, Guy was on the very first Macintosh team (1984) and got to work with the late Steve Jobs. So naturally, there were touches of Apple strategies and products during his presentation.

The original Mactinosh team (1984). Guy in the last row on the left
The original Mactinosh team (1984). Guy in the last row on the left


Here are some gems and punchlines from his presentation:

Don’t let the bozos grind you down

Innovation is not a event but a process

10-20-30 rule : 10 slides 20 minutes smallest font 30. And get you background black

Customize you intro; use local examples to bond with your audiences

Role the DICEE – Depth, Intelligent, Complete, Empowering, Elegant

Great products, great solutions are complete and elegant

MVVVP – Make minimally viable valuable validating products

Jump to the next curve

Let 100 flowers blossom

Churn Baby, Churn. It can’t be done, it shouldn’t be done. How much can you ignore- you detractors, banks and your customer

To be an innovator you have to be in denial

Every great Innovation polarizes people. Otherwise it is mediocre

Hardest thing is to keep going – it’s law of the game – it’s a process in innovation

The holy grail of marketing is the uniqueness of the product

Niche Thyself – Uniqueness, Value


Also see our live posts on this session on Twitter – @brian9p  and #GartnerSYM


Brian Pereira

Brian Pereira is an Indian journalist and editor based in Mumbai. He is the Founding Editor of Digital Creed, which he founded in 2015. A technology buff, former computer instructor, and software developer, Brian has 28 years of journalism experience (since 1994). He is sound and confident about his knowledge of business technology concepts. And he is a believer in continual education/learning. Brian is the former Editor of CHIP and InformationWeek magazines (India). He has written hundreds of technology articles for India's leading newspaper groups such as The Times of India and Indian Express Newspapers (among others). And he has conducted more than 300 industry interviews during his journalism career. Brian also writes on Aviation, cybersecurity, startups, and topics directed at small and medium businesses. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. Follow Brian on Twitter (@creed_digital) and LinkedIn.

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