Gartner Says Worldwide Business Intelligence and Analytics Market to Reach $16.9 Billion in 2016

by | Feb 4, 2016

Analysts to Discuss Shift to Modern Business Intelligence and Analytics at Gartner Business Intelligence, Analytics & Information Summits in 2016

Mumbai, 3 February 2016 — Global revenue in the business intelligence (BI) and analytics market[i] is forecast to reach $16.9 billion in 2016, an increase of 5.2 percent from 2015, according to the latest forecast from Gartner, Inc.

According to Gartner, the BI and analytics market is in the final stages of a multiyear shift from IT-led, system-of-record reporting to business-led, self-service analytics. As a result, the modern business intelligence and analytics (BI&A) platform has emerged to meet new organizational requirements for accessibility, agility and deeper analytical insight.

“The shift to the modern BI and analytics platform has now reached a tipping point,” said Ian Bertram, managing vice president at Gartner. “Organizations must transition to easy-to-use, fast and agile modern BI platforms to create business value from deeper insights into diverse data sources.”

The democratization of analytics

Gartner says that as analytics has become increasingly strategic to most businesses and central to most business roles, every business is an analytics business, every business process is an analytics process and every person is an analytics user.

“It is no longer possible for chief marketing officers (CMOs) to be experts only in branding and ad placement,” said Mr. Bertram. “They must also be customer analytics experts. The same is true for the chief HR, supply chain and financial roles in most industries.”

To meet the time-to-insight demanded by today’s competitive business environment, many organizations want to democratize analytics capabilities via self-service.

Defining the modern BI and analytics platform

The most significant difference between a modern BI and analytics platform and a traditional, IT-centric reporting and analysis platform is the amount of upfront modeling required, as well as the skills needed, to build analytics content (see Table 1). Creating analytics content via IT-centric reporting platforms starts with IT consolidating and modeling data in advance. By contrast, a modern BI&A platform supports IT-enabled development of analytics content.

Table 1: High-Level Comparison of Traditional and Modern BI and Analytics Platforms
Analytics Workflow Component IT-Centric Reporting and Analysis Platform Modern BI and Analytics Platform
 

Data Source

Upfront dimensional modeling required (IT-built star schemas) Upfront modeling not required (flat files/flat tables)
Data Ingestion and Preparation  

IT-produced

 

IT-enabled

 

Content Authoring

Primarily IT staff, but also some power users  

Business users

 

 

Analysis

Structured ad hoc reporting and analysis based on a predefined model  

 

Free-form exploration

 

 

Insight Delivery

 

Distribution and notifications via scheduled reports or a portal

Delivery via sharing and collaboration, storytelling, and open APIs
Source: Gartner (December 2015)

“To get the full benefit of modern BI and analytics platforms, leaders must rethink most aspects of their current IT-centric, centralized analytics deployments, including technology, roles and responsibilities, organizational models, governance processes and leadership,” said Mr. Bertram.

More detailed analysis is available for Gartner clients in the reports “How to Modernize Your Business Intelligence and Analytics Platform for Agility, Without Chaos” and “Forecast Analysis: Enterprise Application Software, Worldwide, 4Q15 Update“.

Gartner analysts will provide additional analysis and information on the outlook for BI and analytics at the Gartner Business Intelligence, Analytics & Information Management Summits in Sydney, Australia, Sao Paulo, Brazil and Mumbai, India and at the Gartner Business Intelligence & Analytics Summits in London, U.K. and Grapevine, Texas. You can follow news and updates from the events on Twitter using #GartnerBI.

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Brian Pereira
Brian Pereira
Brian Pereira is an Indian journalist and editor based in Mumbai. He founded Digital Creed in 2015. A technology buff, former computer instructor, and software developer, Brian has 29 years of journalism experience (since 1994). Brian is the former Editor of CHIP India, InformationWeek India and CISO Mag. He has served India's leading newspaper groups: The Times of India and The Indian Express. Presently, he serves the Information Security Media Group, as Sr. Director, Editorial. You'll find his most current work on CIO Inc. During his career he wrote (and continues to write) 5000+ technology articles. He conducted more than 450 industry interviews. Brian writes on aviation, drones, cybersecurity, tech startups, cloud, data center, AI/ML/Gen AI, IoT, Blockchain etc. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. He recently achieved a Certificate in Cybersecurity (CC) from the international certification body ISC2. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: [email protected]
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