Gartner: Continuous Next formula can help organisations overcome culture barrier

At the Gartner Symposium and IT/xpo in Goa last week, analyst showed CIOs and business leaders the way to overcome barriers in business

The mood at the Gartner Symposium/ITexpo 2018, conducted last week (13 – 16 November) in Goa, was full of optimism. The improving macroeconomic conditions in India and optimism from global CEOs puts India in the spotlight once again. However, that was topped with an urgent message from Gartner to CIOs and business leaders – prepare for continuous change and adapt. In fact, the theme for this year’s symposium is Continuous Next.

Ganesh Ramamoorthy, managing vice president at Gartner
Ganesh Ramamoorthy, managing vice president at Gartner

Briefing analysts and media on a call from Goa, Ganesh Ramamoorthy, managing vice president at Gartner said, “Since 2013, we’ve been on a journey through our symposiums as digital evolves and changes the world. This year we continue that journey building on the scaling digital business story from 2017. We are striving to help our clients address what is urgent for them now, in this time of continuous change. To help them plan for and overcome the barriers to business digital transformation and where it is leading next. The keynote and content on the symposium this year delivered a balance of visionary insights with practical near-term advice to our attendees so that they can take away actionable next steps from the symposium.”

Continuous next

Explaining the theme, Ramamoorthy said Continuous Next is a strategy (and a formula) to succeed in a world that is constantly changing. It requires a new mindset + practices.

“If companies pursue a strategy and rapidly adapt to what’s next, there is always going to be something next — they will be ready to deal with, and sustain rapid change,” said Ramamoorthy.

Gartner is positioning Continuous Change as a model for organisations who want to move beyond digital transformation. As Ramamoorthy explained, “there is a formula” to it that includes: agility, embracing perpetual change, thinking differently, changing mindsets leading to new practices, which then leads to new capabilities. And then bringing in technology to create new, higher impact results and outcomes. This will in turn create an environment on where the momentum can go beyond digital transformation to the Continuous Next.

Gartner, Continuous next
Gartner, Continuous next


While CIOs are very eager to transform the organisation, they face some barriers. A Gartner study shows that 46% of CIOs reported culture as their biggest barrier.

“Culture doesn’t have to be a barrier. It can be influenced by leadership. Our research shows that change is stressing employees in organisations, we need an enterprise technology profile that shows the next mindset,” said Ramamoorthy.

Among the other barriers that Gartner identified in its study is the power struggle over data policies. Ramamoorthy said this must be addressed by CIOs if they have to succeed in their digital transformation journeys.

Partha Iyengar, research vice president and distinguished analyst at Gartner said culture is the number one global challenge for digital transformation.  It is also prevalent in India. The number two challenge in India is the skill shortage.

“Businesses are struggling with both of those issues in terms of, as you drive digital transformation, how do you actually transform the culture of an organisation, and there the command and control culture that is inherent in India. Strong hierarchies are another significant barrier in terms of changing culture. So that needs to be addressed,” said Iyenger.

How to deal with the culture barrier

Gartner analysts suggested approaches to deal with the culture barrier, and one approach is to ‘Hack your culture’.

That can be translated to: If culture is a barrier to your success, be part of the solution. Take ownership of culture, shift authority so others can act on it, and implement a culture hackathon.

Gartner also suggests 10 culture hacks that CIOs can adopt (See image below).


Brian Pereira

Brian Pereira is an Indian journalist and editor based in Mumbai. He is the Founding Editor of Digital Creed, which he founded in 2015. A technology buff, former computer instructor, and software developer, Brian has 28 years of journalism experience (since 1994). He is sound and confident about his knowledge of business technology concepts. And he is a believer in continual education/learning. Brian is the former Editor of CHIP and InformationWeek magazines (India). He has written hundreds of technology articles for India's leading newspaper groups such as The Times of India and Indian Express Newspapers (among others). And he has conducted more than 300 industry interviews during his journalism career. Brian also writes on Aviation, cybersecurity, startups, and topics directed at small and medium businesses. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: [email protected]

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