BUSINESS RUN powered by CeBIT on 18 March

by | Feb 19, 2015

Hannover, Germany. Off with the office fashion wear – on with the running shoes. The “BUSINESS RUN powered by CeBIT” will be setting off again at 7 p.m. on 18 March. The run, which follows a route through the exhibition halls, has long since assumed cult status.

Each lap of 2.5 km may be contested by individual runners or teams and the race covers a maximum distance of 10 kilometers. The winner is the person or team with the fastest time. Companies are eligible for special points. This is a similar system as for the Hannover Marathon, where companies can be given points towards the award for “the most progressive” company.

The BUSINESS RUN has the motto “helping, sponsoring, connecting” and, in cooperation with the Business for Kids initiative, supports children and young people in need in Hannover and the Greater Hannover region.

Oliver Frese, member of the Managing Board at Deutsche Messe, believes that CeBIT is the perfect setting for the BUSINESS RUN. “Sporting spirit, enthusiasm and drive – these characteristics typify the IT sector and also provide the ideal basis for a successful BUSINESS RUN.” Frese explains: “The run through the exhibition halls, passing the stands of participating

companies, is a special experience. The atmosphere is great, with spectators cheering the runners on at every stage of the race. I am confident that the BUSINESS RUN in the midst of CeBIT 2015 will give everyone a shot of energy for the rest of the show.”

The course is more or less identical to the run last year but the indoor circuit has been extended, and now includes Hall 11.

There is an entry fee of 12 euros for anyone interested in taking part in the BUSINESS RUN. Full details and registration forms are available at

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Brian Pereira
Brian Pereira
Brian Pereira is an Indian journalist and editor based in Mumbai. He founded Digital Creed in 2015. A technology buff, former computer instructor, and software developer, Brian has 29 years of journalism experience (since 1994). Brian is the former Editor of CHIP India, InformationWeek India and CISO Mag. He has served India's leading newspaper groups: The Times of India and The Indian Express. Presently, he serves the Information Security Media Group, as Sr. Director, Editorial. You'll find his most current work on CIO Inc. During his career he wrote (and continues to write) 5000+ technology articles. He conducted more than 450 industry interviews. Brian writes on aviation, drones, cybersecurity, tech startups, cloud, data center, AI/ML/Gen AI, IoT, Blockchain etc. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. He recently achieved a Certificate in Cybersecurity (CC) from the international certification body ISC2. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: [email protected]
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