by Brian Pereira | Nov 28, 2020 | OPINION, TOP STORIES OF THE WEEK
As one embraces digital media, it is easy to become obsessed with numbers. The mission of editors is to produce the most suitable content for our readers. But as we move online, we also think about SEO (keywords), page views, the number of visitors, page rankings,...
by Brian Pereira | May 23, 2019 | OPINION
I’ve been doing Content Marketing projects for a year and nine months and have participated in hundreds of pitches and dozens of projects. When one has been through all that, one can see definite patterns. In this post, I write about the reasons for the success...
by Brian Pereira | Apr 16, 2018 | TOP STORIES OF THE WEEK
With businesses embracing emerging technology like blockchain, AI, and cryptocurrencies, Tokens present a plethora of opportunities. Tokens also play an important role in Initial Coin Offerings (ICO). The PEP Network is a good example and it is transforming existing...
by Brian Pereira | Feb 17, 2018 | OPINION
When investors come forward to buy or invest in media companies, people wonder what attracts them, and what makes them want to invest in media. There are some notable examples: Jeff Bezos buying the Washington Post; Rupert Murdoch investing in Indian regional channels...
by Brian Pereira | Dec 22, 2017 | OPINION
Brands are expecting an end-to-end content strategy The year 2017 was an exciting year for Content Specialists. Brands want to be publishers now and create their publishing platforms. They leverage digital channels on Instagram, Facebook, YouTube and Twitter (among...
