Marketers should capitalize on Nostalgia

Marketers should capitalize on Nostalgia

by | Nov 17, 2015 | OPINION

Not long ago, I read an article about a certain electronics company that started manufacturing 1980s style tape decks. And guess what? These sold like hot cakes. Everybody likes to attend retro theme parties — 60s, 70s or 80s — dressed like their favourite...