Samsung Launches its Revolutionary SUHD Curved TV in India

by | Jun 5, 2015

SUHD TV ushers a new era of TV viewing experience with proprietary Samsung display technology, Nano Crystal Technology and Smart TV functions powered by Tizen

Mumbai, June 2, 2015 – Samsung Electronics Co., Ltd., the leader in Home Entertainment today announced the launch of its first SUHD TV range in India. The innovative SUHD TV celebrates a major milestone in the UHD era, delivering superior picture quality with stunning contrast, striking brightness and spectacular colour thereby setting new industry standards and elevating the viewing experience to the next levels. All Samsung Smart TVs, including the SUHD TV, will be powered by the Tizen Operating System.

Additionally, Samsung’s SUHD TVs have a number of new and exciting features–its Nano Crystal Technology and SUHD re-mastering engine delivers an unrivalled viewing experience; its stylish curved design provides viewers with a more immersive viewing experience; and its Smart TV functions are now powered by Tizen, giving viewers easy access to their favourite content.

Mr. Alok Pathak, Head-Retail Sales, Samsung India Electronics, said, “Samsung has set a new industry standard for the best picture quality available today. As the first ‘S’ branded TV, Samsung’s SUHD TV is designed to offer an outstanding viewing experience with sensational picture quality, seamless interaction and ultra-stylish design. We will continue our innovative heritage and push the boundaries of the home entertainment experience to new possibilities.”

Introducing Unmatched Picture Quality

Utilizing proprietary, eco-friendly nano-crystal technology, Samsung SUHD TVs demonstrate ground-breaking advances in color reproduction, brightness, contrast, and details. The new revolutionary nano-crystal semiconductors transmit different colors of light depending on their size to produce the highest color purity and light efficiency available today. With Nano Color, viewers can experience upto 64 times more color expression than conventional TVs. Nano Brightness gives upto 2.5 times brighter images and Nano Contrast generates upto 10 times better contrast than conventional TVs. Nano Color, Nano Brightness and Nano Contrast technology deliver an overall superior picture quality experience.

Sophisticated and Improved Curved Designs

When Samsung introduced the curved form-factor in 2013, it dramatically enhanced the home entertainment experience for consumers. Taking cues from contemporary art and architecture, Samsung’s SUHD TV has been designed and enhanced with many modern and minimalist highlights. Samsung SUHD TV will feature Samsung’s Chamfer bezel design, adding more depth to the TV screen, and the elegant frame makes the TV look like a piece of art when mounted on the wall. SUHD TV has a soft, textured Shirring design on the back, ensuring the TV maintains its stylish edge from any angle.

New Smart TV Redefines the Future Entertainment Experience

Samsung’s Smart TVs, including the new SUHD TV, will be powered by Tizen, an open-source platform that supports the web standard for TV app development. Samsung’s new Smart TV platform – Tizen, not only offers a bouquet of new features, it also allows consumers intuitive access, a more integrated entertainment experience, and more choices for content than ever before.

The new user interface for Samsung’s Smart Hub is more responsive and playful, allowing user’s easier access to the content they want. It is simplified to just one screen, displaying your most recent content and tailored content recommendations for even more entertainment options.

  • Consumers can share video content from their Samsung smart phone to their Smart TV with the press of a button and users can watch TV through their mobile devices without any apps or complicated pre-settings.
  • Samsung Smart TV owners can wake-up a bit easier with Briefing on TV. Samsung Smart TVs now act as an alarm, and sync up with Samsung mobile devices, to turn on and display important items such as the time, weather and your schedule for the day.
  • Samsung’s platform powered by Tizen allows Samsung Smart TVs to become part of a much larger content ecosystem, allowing easy collaboration with a number of partners for ultimate flexibility and unparalleled access.

 Price & Availability

Samsung’s SUHD TV 165.1 Cm(65-inch) and 139.7 Cm (55-inch) are available at an attractive price of INR 4,40,900 and INR 3,14,900 at all Samsung Smart Plazas and leading consumer electronic stores


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Brian Pereira
Brian Pereira
Brian Pereira is an Indian journalist and editor based in Mumbai. He founded Digital Creed in 2015. A technology buff, former computer instructor, and software developer, Brian has 29 years of journalism experience (since 1994). Brian is the former Editor of CHIP India, InformationWeek India and CISO Mag. He has served India's leading newspaper groups: The Times of India and The Indian Express. Presently, he serves the Information Security Media Group, as Sr. Director, Editorial. You'll find his most current work on CIO Inc. During his career he wrote (and continues to write) 5000+ technology articles. He conducted more than 450 industry interviews. Brian writes on aviation, drones, cybersecurity, tech startups, cloud, data center, AI/ML/Gen AI, IoT, Blockchain etc. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. He recently achieved a Certificate in Cybersecurity (CC) from the international certification body ISC2. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: [email protected]
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