Riverbed Survey Reveals Major Gap Between Digital Aspirations and Digital Performance

by | Jun 22, 2018

Digital Acceleration, Digital Business, Digital Transformation

62113975 - digital transformation word cloud on white background

INDIA – June 19, 2018 – Riverbed, The Digital Performance Company, today announced the results of the Riverbed Digital Performance Global Survey 2018, which found that nearly all (99%) of business decision makers agree that optimizing digital performance is essential to business performance, and 98% agree (55% strongly agree) that digital, including the delivery of digital services and applications, is critical to the future of their business. However, 97% of these same business decision makers say that major barriers – including budget constraints, legacy networks and lack of visibility – are holding them back from advancing digital strategies and delivering the performance and customer experience required in today’s digital world.

The global survey includes responses from 1,000 business decision makers, including India, at companies with $500 million or more in revenue across nine countries. It found that while digital services and applications are critical to future business success, nearly two thirds (66%) of respondents reported that critical digital services and applications are failing at least a few times a month.

“This survey underscores the tremendous opportunity that maximizing digital performance can have on the user experience and bottom line, while simultaneously highlighting the real challenges companies face today,” said Bjorn Engelhardt, Senior Vice President, Asia Pacific & Japan at Riverbed Technology. “The findings reinforce that forward-thinking companies in India are well-positioned to lead their industries in the race towards digital transformation by prioritizing investments in modernizing their networks and tools to measure and manage the digital experience for their customers and employees. Those who hesitate to embrace digital strategies and processes will quickly fall by the wayside, and those who drive digital performance will see significant business outcomes.”

BLOG – Business Leaders: New Survey Finds Digital Performance Gap and How to Overcome It

Awareness is High, Need is Immediate

The need for companies to provide a successful digital experience for customers, partners and employees is well recognized, and it continues to grow in importance. Some 91% of Indian business decision makers agree that providing a successful digital experience is even more critical to the company’s bottom line than it was just three years ago.

Likewise, all Indian BDMs surveyed agreed that their companies would benefit from improving performance of digital services and applications, primarily by way of:

  • Increased revenue/sales and profitability (48%)
  • Stronger brand (46%)
  • Improved customer experience and satisfaction (44%)

Hurdles to Implementing a Digital Strategy are Real

However, it is widely recognized that inadequately performing systems today are a key limitation to a successful digital strategy. In fact, of the 97% of Indian business decision makers who said they face challenges when it comes to achieving a more successful digital strategy, most cited multiple challenges including:

  • Budget Constraints (51%)
  • Lack of full visibility across the digital or end-user experience (41%)
  • Lack of available or appropritely skilled personnel (37%)

And of the 66% reporting that critical digital services and applications are failing several times a month, impeding deadlines, diminishing productivity and impacting end user experience, nearly one in five experience failures at least several times a week.

When critical digital services fail, every minute matters, and Indian business leaders are well aware of the impact these failures can and are having on their businesses. The consequences expressed include:

  • Delayed product launches (40%)
  • Loss of sales and revenue (39%)
  • Loss of employee productivity (39%)

Investing to Maximize Digital Performance

Smart business leaders are looking to put greater emphasis on the management tools and infrastructure underlying digital services. In fact, 99% say that visibility across the digital experience is critical to measure and manage it successfully; and 92% of Indian business decision makers believe that a modern IT architecture that delivers greater agility is important to improving digital performance.

Businesses also say the time to act is now. Nearly two thirds (58%) of Indian business decision makers say it is critical that their company invests in improving the digital experience for users or customers in the next 12 months. The key areas business decision makers see themselves making investments in the next 12 months include:

  • Accelerating development of applications (53%)
  • Modernizing networks and infrastructure to drive greater agility (52%)
  • Better understanding and monitoring the end user’s experience (48%)

A significant number of business decision makers also identified cloud solutions and emerging technologies as key drivers of the digital experience moving forward. Nearly all (95%) of India’s business decision makers believe the use of cloud technologies is important to their companies ongoing digital strategy, and business leaders would like their companies to invest in emerging technologies such as:

  • Machine Learning (41%)
  • Internet of Things (41%)
  • Data Analytics (40%)

For the full Riverbed Digital Performance Global Survey 2018 report that also includes regional and vertical insights, please visit https://www.riverbed.com/forms/digital-performance-global-survey-2018.html

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Brian Pereira
Brian Pereira
Brian Pereira is an Indian journalist and editor based in Mumbai. He founded Digital Creed in 2015. A technology buff, former computer instructor, and software developer, Brian has 29 years of journalism experience (since 1994). Brian is the former Editor of CHIP India, InformationWeek India and CISO Mag. He has served India's leading newspaper groups: The Times of India and The Indian Express. Presently, he serves the Information Security Media Group, as Sr. Director, Editorial. You'll find his most current work on CIO Inc. During his career he wrote (and continues to write) 5000+ technology articles. He conducted more than 450 industry interviews. Brian writes on aviation, drones, cybersecurity, tech startups, cloud, data center, AI/ML/Gen AI, IoT, Blockchain etc. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. He recently achieved a Certificate in Cybersecurity (CC) from the international certification body ISC2. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: [email protected]
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