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Dell and EMC unveil “Dell Technologies” as future brand for family of businesses

  • Dell Technologies will be the name of the family of brands and capabilities of the combined company
  • “Dell EMC” will be the new company’s Enterprise business sub-brand; “Dell” will be its Client Solutions sub-brand
  • Dell and EMC transaction is expected to close as planned in the original timeline

 

India/May 3, 2016 – Dell Inc. and EMC Corp. (NYSE: EMC) today revealed that upon the close of their pending transaction, the combined family of businesses will be called Dell Technologies. Dell Technologies will include the brands, companies and capabilities reflected across the current Dell and EMC portfolios.

Dell Chairman and CEO Michael Dell made the announcement today during a keynote presentation at EMC World in Las Vegas. Mr. Dell said, “Our vision is a strategically aligned family of businesses that brings together customers’ entire infrastructure, from hardware to software to services, from the edge to the core to the cloud.”

Dell Technologies will comprise the combined enterprise infrastructure businesses of Dell and EMC, the PC business and affiliated businesses including VMware, SecureWorks, Pivotal, Virtustream and RSA.

“Dell Technologies will create more value for customers and partners than any other technology solutions provider today. We will be more nimble and innovative, and we will deliver world-class products and solutions to customers of all shapes and sizes,” said Mr. Dell.

Mr. Dell also noted that Dell and EMC share similar cultural and intellectual skill sets, complementary product lines, and a focus on driving the best customer and partner outcomes.

Sub-Brands

“Dell EMC” will be the name and sub-brand for the company’s enterprise business. This includes products and solutions sold directly and through the channel to business and institutional customers.

“Dell” will be the name and sub-brand for the company’s client solutions for

Consumers, business and institutional customers.

The Dell-EMC integration team is currently working on the visual identity for the new company and its sub-brands.  That visual identity will be revealed when the transaction closes

As announced on Oct. 12, 2015, the combination of Dell and EMC will create the world’s largest privately controlled, integrated technology company. The company will be a leader in the extremely attractive high-growth areas of the $2 trillion information technology market with complementary product portfolios, sales teams and R&D investment strategies.

The transaction remains on schedule under its original timetable and terms. The transaction remains subject to approval by EMC’s shareholders, regulatory clearance in certain other jurisdictions and other customary closing conditions.

About Dell

Dell Inc. listens to customers and delivers worldwide innovative technology, business solutions and services that give them the power to do more. For more information, visit www.dell.com.

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset – information – in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.

PRESS RELEASE

 

Brian Pereira

Brian Pereira is an Indian journalist and editor based in Mumbai. He is the Founding Editor of Digital Creed, which he founded in 2015. A technology buff, former computer instructor, and software developer, Brian has 28 years of journalism experience (since 1994). He is sound and confident about his knowledge of business technology concepts. And he is a believer in continual education/learning. Brian is the former Editor of CHIP and InformationWeek magazines (India). He has written hundreds of technology articles for India's leading newspaper groups such as The Times of India and Indian Express Newspapers (among others). And he has conducted more than 300 industry interviews during his journalism career. Brian also writes on Aviation, cybersecurity, startups, and topics directed at small and medium businesses. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: [email protected]

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