{"id":6449,"date":"2018-10-08T14:48:51","date_gmt":"2018-10-08T14:48:51","guid":{"rendered":"https:\/\/www.digitalcreed.in\/?p=6449"},"modified":"2018-10-08T14:57:52","modified_gmt":"2018-10-08T14:57:52","slug":"3-reasons-vr-ar-slow-take-off","status":"publish","type":"post","link":"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/","title":{"rendered":"3 Reasons why\u00a0VR and AR\u00a0are slow to take off"},"content":{"rendered":"

Author:\u00a0Tuong Huy Nguyen, principal research analyst at Gartner.\u00a0<\/strong><\/a><\/p>\n

The 2018 movie blockbuster\u00a0\u201cReady Player One<\/em>\u201d\u00a0takes place in 2045. Life is not good for the majority of the population, so they tend to spend their time in a\u00a0virtual reality\u00a0(VR). Although no one wishes for the catastrophic geopolitical and societal situation the movie depicts, many organizations are looking to recreate the VR experience in real life.<\/p>\n

Enterprises already use immersive technologies, such as\u00a0augmented reality\u00a0(AR), mixed reality (MR) and virtual reality. However, Gartner expects it will take 5 to 10 years before these technologies reach a mature level. Businesses already experiment with VR, but hesitate to fully commit. On the other hand, customers are fascinated by the new entertainment possibilities, but do not want to invest in head-mounted displays (HMDs) as long as the offering is so small. This is going to change during the next five years.<\/p>\n

To keep pace with consumer interest and leverage the opportunities of\u00a0immersive technologies, organizations must address three main challenges in AR and VR hardware and technology.<\/p>\n

Challenge No. 1: 3D design interface<\/strong><\/p>\n

The biggest barrier to wide adoption of immersive technologies is the lack of good user experience design. 3D interface design is difficult and expensive, and there are few people with the necessary design skills to overcome these issues.<\/p>\n

The main goal of user experience design is to get users to just don their HMD and go to work. \u201cHowever, this is not solely a design challenge. Challenges such as eye strain and sound disorientation need to be overcome. Nobody wants to buy a\u00a0device or an experience\u00a0that gives you a headache.\u201d<\/p>\n

Challenge No. 2: VR is missing two key technology elements for mass adoption<\/strong><\/p>\n

\"\"Although VR is already available to consumers through devices such as HTC Vive,\u00a0Oculus Rift,\u00a0Sony PlayStation VR\u00a0or\u00a0Samsung Gear VR, it has still not moved beyond a niche market. To enter the mainstream, VR hardware needs to incorporate two important features: convenience and control.<\/p>\n

Convenience means both availability and access. Availability means there must be a lot of choices, while accessibility is tied to cost and functionality, meaning the hardware and underlying technology must be easy to use and available at an affordable price point. We expect that smartphone and mobile VR will offer an adequate experience at an affordable price that will complement the more high-end HMDs.<\/p>\n

Control means agency. At the moment, not all VR devices offer the immersive experience the user expects. There are still many challenges with gesture and movement control.<\/p>\n

Challenge No. 3: Smartphone competition<\/strong><\/p>\n

\"MobileDespite user-experience limitations, smartphone convenience and developer familiarity means that smartphone AR will establish an early strong foothold in the market. The hardware is already widespread and has a strong developer base.<\/p>\n

A handheld smartphone AR can deliver good\u00a0experiences\u00a0today, but will prove inconvenient moving forward. Users do not want to locate their phone and then hold it at eye height for extended periods of time. A hands-free AR HMD experience will make the experience much more comfortable, and Gartner predicts that AR HMDs will come to market in significant volumes only after 2020.<\/p>\n

AR in the enterprise, however, will see some early successes and gain traction more quickly than general consumer AR. These solutions will be purpose-built to address a business need such as the ability to draw on a screen or moving image during a remote meeting or presentation, architectural walkthroughs, or be used in controlled environments where devices need industrial certification or device resilience.<\/p>\n

These use-specific HMDs will be band-aid solutions that will service limited purposes or will be limited to niche circumstances. As vendors refine HMD technology, consumers will be their target, but that won\u2019t happen until they refine and advance their designs at the enterprise level first.<\/p>\n

\n

This is a contributed article and the views and opinions expressed are attributed to the writer.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Author:\u00a0Tuong Huy Nguyen, principal research analyst at Gartner.\u00a0 The 2018 movie blockbuster\u00a0\u201cReady Player One\u201d\u00a0takes place in 2045. Life is not good for the majority of the population, so they tend to spend their time in a\u00a0virtual reality\u00a0(VR). Although no one wishes for the catastrophic geopolitical and societal situation the movie depicts, many organizations are looking […]<\/p>\n","protected":false},"author":1,"featured_media":6450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[109],"tags":[1552,1348,1349,121,1553,1554,910,909],"acf":[],"yoast_head":"\n3 Reasons why\u00a0VR and AR\u00a0are slow to take off - Digital Creed<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Reasons why\u00a0VR and AR\u00a0are slow to take off\" \/>\n<meta property=\"og:description\" content=\"%\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Creed\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digicreed9\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/digicreed9\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-08T14:48:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-08T14:57:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/10\/AR_VR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"554\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian Pereira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/creed_digital\" \/>\n<meta name=\"twitter:site\" content=\"@creed_digital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Pereira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/\"},\"author\":{\"name\":\"Brian Pereira\",\"@id\":\"https:\/\/www.digitalcreed.in\/#\/schema\/person\/4fcfd56778074a287a455acd853b5b45\"},\"headline\":\"3 Reasons why\u00a0VR and AR\u00a0are slow to take off\",\"datePublished\":\"2018-10-08T14:48:51+00:00\",\"dateModified\":\"2018-10-08T14:57:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/\"},\"wordCount\":652,\"publisher\":{\"@id\":\"https:\/\/www.digitalcreed.in\/#\/schema\/person\/4fcfd56778074a287a455acd853b5b45\"},\"image\":{\"@id\":\"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/10\/AR_VR.jpg\",\"keywords\":[\"3D Interface\",\"AR\",\"Augmented Reality\",\"Gartner\",\"HTC\",\"Mixed Reality\",\"Virtual Reality\",\"VR\"],\"articleSection\":[\"TOP STORIES OF THE WEEK\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/\",\"url\":\"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/\",\"name\":\"3 Reasons why\u00a0VR and AR\u00a0are slow to take off - Digital Creed\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalcreed.in\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/10\/AR_VR.jpg\",\"datePublished\":\"2018-10-08T14:48:51+00:00\",\"dateModified\":\"2018-10-08T14:57:52+00:00\",\"description\":\"%\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/#primaryimage\",\"url\":\"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/10\/AR_VR.jpg\",\"contentUrl\":\"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/10\/AR_VR.jpg\",\"width\":1024,\"height\":554,\"caption\":\"VR, AR\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.digitalcreed.in\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Reasons why\u00a0VR and AR\u00a0are slow to take off\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalcreed.in\/#website\",\"url\":\"https:\/\/www.digitalcreed.in\/\",\"name\":\"Digital Creed - Stories about Digital Transformation\",\"description\":\"Stories about Digital Transformation\",\"publisher\":{\"@id\":\"https:\/\/www.digitalcreed.in\/#\/schema\/person\/4fcfd56778074a287a455acd853b5b45\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalcreed.in\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.digitalcreed.in\/#\/schema\/person\/4fcfd56778074a287a455acd853b5b45\",\"name\":\"Brian Pereira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalcreed.in\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2023\/08\/brian-profile-1-96x96.webp\",\"contentUrl\":\"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2023\/08\/brian-profile-1-96x96.webp\",\"caption\":\"Brian Pereira\"},\"logo\":{\"@id\":\"https:\/\/www.digitalcreed.in\/#\/schema\/person\/image\/\"},\"description\":\"Brian Pereira is an Indian journalist and editor based in Mumbai. He founded Digital Creed in 2015. A technology buff, former computer instructor, and software developer, Brian has 29 years of journalism experience (since 1994). Brian is the former Editor of CHIP India, InformationWeek India and CISO Mag. He has served India's leading newspaper groups: The Times of India and The Indian Express. Presently, he serves the Information Security Media Group, as Sr. Director, Editorial. You'll find his most current work on CIO Inc. During his career he wrote (and continues to write) 5000+ technology articles. He conducted more than 450 industry interviews. Brian writes on aviation, drones, cybersecurity, tech startups, cloud, data center, AI\/ML\/Gen AI, IoT, Blockchain etc. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. He recently achieved a Certificate in Cybersecurity (CC) from the international certification body ISC2. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: brian9p@gmail.com\",\"sameAs\":[\"https:\/\/www.digitalcreed.in\",\"https:\/\/www.facebook.com\/digicreed9\",\"https:\/\/www.linkedin.com\/company\/digital-creed\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/creed_digital\",\"https:\/\/www.youtube.com\/channel\/UCnQcupxZ5Ch642S_mSjcJkQ\",\"https:\/\/soundcloud.com\/brian9p\"],\"gender\":\"Male\",\"knowsAbout\":[\"Technology Journalism\"],\"knowsLanguage\":[\"English\",\"Hindi\"],\"url\":\"https:\/\/www.digitalcreed.in\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 Reasons why\u00a0VR and AR\u00a0are slow to take off - Digital Creed","description":"%","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/","og_locale":"en_GB","og_type":"article","og_title":"3 Reasons why\u00a0VR and AR\u00a0are slow to take off","og_description":"%","og_url":"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/","og_site_name":"Digital Creed","article_publisher":"https:\/\/www.facebook.com\/digicreed9","article_author":"https:\/\/www.facebook.com\/digicreed9","article_published_time":"2018-10-08T14:48:51+00:00","article_modified_time":"2018-10-08T14:57:52+00:00","og_image":[{"width":1024,"height":554,"url":"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/10\/AR_VR.jpg","type":"image\/jpeg"}],"author":"Brian Pereira","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/creed_digital","twitter_site":"@creed_digital","twitter_misc":{"Written by":"Brian Pereira","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/#article","isPartOf":{"@id":"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/"},"author":{"name":"Brian Pereira","@id":"https:\/\/www.digitalcreed.in\/#\/schema\/person\/4fcfd56778074a287a455acd853b5b45"},"headline":"3 Reasons why\u00a0VR and AR\u00a0are slow to take off","datePublished":"2018-10-08T14:48:51+00:00","dateModified":"2018-10-08T14:57:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/"},"wordCount":652,"publisher":{"@id":"https:\/\/www.digitalcreed.in\/#\/schema\/person\/4fcfd56778074a287a455acd853b5b45"},"image":{"@id":"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/10\/AR_VR.jpg","keywords":["3D Interface","AR","Augmented Reality","Gartner","HTC","Mixed Reality","Virtual Reality","VR"],"articleSection":["TOP STORIES OF THE WEEK"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/","url":"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/","name":"3 Reasons why\u00a0VR and AR\u00a0are slow to take off - Digital Creed","isPartOf":{"@id":"https:\/\/www.digitalcreed.in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/10\/AR_VR.jpg","datePublished":"2018-10-08T14:48:51+00:00","dateModified":"2018-10-08T14:57:52+00:00","description":"%","breadcrumb":{"@id":"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/#primaryimage","url":"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/10\/AR_VR.jpg","contentUrl":"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/10\/AR_VR.jpg","width":1024,"height":554,"caption":"VR, AR"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalcreed.in\/3-reasons-vr-ar-slow-take-off\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalcreed.in\/"},{"@type":"ListItem","position":2,"name":"3 Reasons why\u00a0VR and AR\u00a0are slow to take off"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalcreed.in\/#website","url":"https:\/\/www.digitalcreed.in\/","name":"Digital Creed - Stories about Digital Transformation","description":"Stories about Digital Transformation","publisher":{"@id":"https:\/\/www.digitalcreed.in\/#\/schema\/person\/4fcfd56778074a287a455acd853b5b45"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalcreed.in\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/www.digitalcreed.in\/#\/schema\/person\/4fcfd56778074a287a455acd853b5b45","name":"Brian Pereira","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalcreed.in\/#\/schema\/person\/image\/","url":"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2023\/08\/brian-profile-1-96x96.webp","contentUrl":"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2023\/08\/brian-profile-1-96x96.webp","caption":"Brian Pereira"},"logo":{"@id":"https:\/\/www.digitalcreed.in\/#\/schema\/person\/image\/"},"description":"Brian Pereira is an Indian journalist and editor based in Mumbai. He founded Digital Creed in 2015. A technology buff, former computer instructor, and software developer, Brian has 29 years of journalism experience (since 1994). Brian is the former Editor of CHIP India, InformationWeek India and CISO Mag. He has served India's leading newspaper groups: The Times of India and The Indian Express. Presently, he serves the Information Security Media Group, as Sr. Director, Editorial. You'll find his most current work on CIO Inc. During his career he wrote (and continues to write) 5000+ technology articles. He conducted more than 450 industry interviews. Brian writes on aviation, drones, cybersecurity, tech startups, cloud, data center, AI\/ML\/Gen AI, IoT, Blockchain etc. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. He recently achieved a Certificate in Cybersecurity (CC) from the international certification body ISC2. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: brian9p@gmail.com","sameAs":["https:\/\/www.digitalcreed.in","https:\/\/www.facebook.com\/digicreed9","https:\/\/www.linkedin.com\/company\/digital-creed\/","https:\/\/x.com\/https:\/\/twitter.com\/creed_digital","https:\/\/www.youtube.com\/channel\/UCnQcupxZ5Ch642S_mSjcJkQ","https:\/\/soundcloud.com\/brian9p"],"gender":"Male","knowsAbout":["Technology Journalism"],"knowsLanguage":["English","Hindi"],"url":"https:\/\/www.digitalcreed.in\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/posts\/6449"}],"collection":[{"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/comments?post=6449"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/posts\/6449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/media\/6450"}],"wp:attachment":[{"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/media?parent=6449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/categories?post=6449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/tags?post=6449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}