\u2018Born in the cloud\u2019 or Internet companies are tech savvy companies (usually startups) that are regarded as \u2018disruptors\u2019 as they challenge traditional companies.\u00a0Their advantage is a young workforce that is always innovating with fresh ideas, backed by technology, of course. These companies have a young workforce of twenty-somethings. Even their CEO may be too young to be on the board of the company.<\/p>\n
This workforce is highly impatient and has very high expectations. Naturally, brands need to appear \u2018cool\u2019 and \u2018hip\u2019 to appeal to a young workforce. It would take a lot (cool shit) to ‘blow their minds’.<\/p>\n
So how should brands reach out to such companies?<\/p>\n
Video content <\/strong>is a great marketing tool. Brands need to create original videos<\/strong> that are so cool, that viewers would want to share them. This content should go viral.<\/p>\n The videos must be of short duration (no more than 3 minutes). They should be engaging and have impressive graphics, quick changing scenes, appealing background music. And don\u2019t forget to include the \u2018fun\u2019 elements. While millennials may not have time to read a 50-page whitepaper, they will certainly make time to watch a great video \u2013 and share it.<\/p>\n Storytelling.<\/strong> Everyone loves to hear stories. Tell great stories that hold your audiences and keep them engaged. Embed the brand messages subtlety in the story.<\/p>\n Knowledge and education. <\/strong>Young audiences are eager to learn. If you offer them new and useful knowledge, they will hold on to every word you say. Brands can use the \u201chow-to\u201d or \u201chow-it-works\u201d approach that is so \u00a0popular on platforms like Quora, Wikipedia, Yahoo Answers, Reddit etc.<\/p>\n Visual content<\/strong>. Keep it visual. Impressive infographics and visual story-telling approaches (comic strips) are sure to get the attention of young audiences.<\/p>\n Stop marketing, start communicating:<\/strong> Don\u2019t force marketing messages on people. Rather, communicate with audiences in a friendly, advisory, yet authoritative tone. Keep it conversational.<\/p>\n","protected":false},"excerpt":{"rendered":" \u2018Born in the cloud\u2019 or Internet companies are tech savvy companies (usually startups) that are regarded as \u2018disruptors\u2019 as they challenge traditional companies.\u00a0Their advantage is a young workforce that is always innovating with fresh ideas, backed by technology, of course. These companies have a young workforce of twenty-somethings. Even their CEO may be too young […]<\/p>\n","protected":false},"author":1,"featured_media":3099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"tags":[1464,1250,451],"acf":[],"yoast_head":"\n