{"id":5951,"date":"2018-06-27T09:02:25","date_gmt":"2018-06-27T03:32:25","guid":{"rendered":"https:\/\/www.digitalcreed.in\/?p=5951"},"modified":"2020-05-31T10:50:34","modified_gmt":"2020-05-31T05:20:34","slug":"inmobi","status":"publish","type":"post","link":"https:\/\/www.digitalcreed.in\/inmobi\/","title":{"rendered":"InMobi Forms Strategic Partnership with Microsoft to Power New Cloud-Based Enterprise Platforms for Marketers"},"content":{"rendered":"
SAN FRANCISCO and REDMOND, Wash. \u2014 June 26, 2018 \u2014\u00a0<\/strong>InMobi<\/a>, a global provider of enterprise platforms for marketers, today announced a strategic partnership with\u00a0Microsoft<\/a>\u00a0Corp.<\/u>\u00a0to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider, and will involve technology collaboration and combined go-to-market strategies aimed at accelerating the way marketers are looking at their advertising and marketing strategies in an always-connected world.<\/p>\n Simultaneously, InMobi is significantly expanding its platform for marketers via the InMobi Marketing Cloud, adding to its decade-long market leadership through InMobi\u2019s Advertising Cloud. The Marketing Cloud will enable marketers to get a 360-degree view of every customer, uncovering insights that help them design customer journeys for engagement, action and measurement, and analyzing and acting on customer feedback from disparate channels to increase retention and lifetime value of customers, while remaining committed toward the privacy rights of the customer.<\/p>\n \u201cAs digital technology is transforming every industry and every aspect of our lives, companies are seeking new ways to engage customers where they are, with connected, personalized experiences,\u201d\u00a0<\/em>said\u00a0Satya Nadella, CEO, Microsoft<\/strong>. \u201cThe combination of Microsoft Azure with InMobi\u2019s marketing platforms will deliver new intelligent customer experiences and business insights to organizations around the world.\u201d<\/em><\/p>\n With this partnership, InMobi will move in a phased manner to Microsoft Azure as its preferred cloud provider and tap into the power of its intelligent capabilities. With more regions than any other cloud provider, Microsoft Azure provides the global scale and trusted platform to meet the needs of the marketing industry.<\/p>\n There has been a fundamental shift in the advertising and marketing industry, with far more advanced technologies available to marketers, combined with an exponential increase in customer touchpoints across multiple connected devices. InMobi, with its new AI-powered Marketing Cloud, is at the forefront of these changes and evolving beyond its pure-play advertising platform to a comprehensive and integrated suite of advertising and marketing platforms.<\/p>\n