{"id":5461,"date":"2018-03-27T17:28:52","date_gmt":"2018-03-27T17:28:52","guid":{"rendered":"https:\/\/www.digitalcreed.in\/?p=5461"},"modified":"2018-03-27T17:45:52","modified_gmt":"2018-03-27T17:45:52","slug":"youtube","status":"publish","type":"post","link":"https:\/\/www.digitalcreed.in\/youtube\/","title":{"rendered":"YouTube reaches 80% of all Internet users across age-groups in India"},"content":{"rendered":"

Mumbai<\/strong> – YouTube completes its tenth year in India and celebrated its anniversary with a multi-city event called Brandcast 2018. There were less than 50 million Internet users in India when YouTube launched in the country in 2008. Today YouTube videos are consumed by over 225 million monthly active users of mobile in India. A fact that stands out here is that most of these Internet users are consuming video content through mobile phones. By 2020 India will have over 650 million Internet users. According to a FICCI-YI Report,\u00a0by 2020, there will be 500 million unique Indians consuming online video. Another interesting point to note: less than 20 percent of India’s population is proficient in English. Over 90 percent of the time spent on digital video is in non-English\u00a0 — in Hindi, Tamil, Kannada and other local languages.<\/p>\n

\"Rajan

Rajan Anandan, VP South East Asia and India, Google<\/p><\/div>\n

Rajan Anandan, VP South East Asia and India, Google said, “YouTube today has viewability of 95%. In the 10-year journey that YouTube has had in India,\u00a0we’ve gone from providing short-form videos to a whole variety of premium, high-quality content. Today, YouTube is a powerful platform for users, creators and advertisers.”<\/p>\n

As per the 2017 ComScore Video Metrix Multi-platform, YouTube reaches 85% of all highly engaged Internet users, in the 18 years and above age group across India.<\/p>\n

Anandan also spoke about the emergence of the creator community and how it differentiates YouTube from other video platforms.\u00a0“The creators are creating an opportunity for brands, regardless of\u00a0industry,\u00a0to tell their\u00a0stories in different ways, and to engage consumers in different ways.,” he said.<\/p>\n

Underlining YouTube\u2019s ongoing commitment to India, Robert Kyncl, Chief Business Officer, YouTube added, \u201cIn the last few years, India has emerged as an incredibly dynamic content and user market for YouTube. We now have more than 300 channels with over a million subscribers, from just sixteen channels in 2014. We will continue to invest in programs to support creators and encourage more diversity and distribution of their content. And we\u2019re doubling down on our efforts both on product and advertising to unlock the potential of online video advertising for everyone.\u201d<\/p>\n

An end-to-end platform for brands<\/strong><\/p>\n

YouTube has also helped brands increase sales and some prominent examples were highlighted at Brandcast 2018.<\/p>\n

\u201cFor brands, YouTube is now an end-to-end platform offering massive reach and engagement to drive business results. Brands have an opportunity to drive results for direct response customers too. We call it \u2018YouTube for Performance\u2019. Today we are working with advertisers to build brands and drive measurable results. Some of YouTube’s most successful campaigns globally have come from Indian brands,\u201d said Anandan.<\/p>\n

Anandan said video helped Marico’s Livon brand achieved 18% lift in offtakes\u00a0and 65% lift in modern trade and e-commerce.<\/p>\n

Uber used Director’s Mix to launch their most recent campaign on YouTube to focus on building Uber as a habit for Indian consumers and increased the number of rides.\u00a0This campaign delivered 63% more first rides and 18% lower cost for the first trip.<\/p>\n

\"Robert

Robert Kyncl, Chief Business Officer, YouTube<\/p><\/div>\n

\u201cBrands now have an incredible opportunity to drive material results with constant ads innovation on the YouTube platform,\u201d added Robert Kyncl. \u201cBe it bumper Ads or Trueview for action or Offline to online \u2013 that allows you to track the impact of your campaigns in your physical stores \u2013 or our latest innovative tools like Director Mix and Video Ads Sequencing, we are constantly adding newer ways for marketers to get more from YouTube.\u201d<\/p>\n

Talking about the powerful impact of video and YouTube in shaping culture, and shifting mindsets, Sapna Chadha, Director Marketing, South East Asia and India, Google said, \u201cThe reason behind YouTube\u2019s influence in shaping culture comes back to its engaged audience. In India, YouTube is seeing incredible growth across all age groups; even amongst 55+ audience our reach stands at over 80%. From millennials to parents to working professionals \u2013 they all go to YouTube with a strong intent to learn and explore something new. It represents an incredible opportunity for brands to use that intent to connect with their audience in a meaningful way and drive significant business results.\u201d<\/p>\n

At the event, Google also revealed insights on the growing influence of YouTube basis the research done by Ipsos, Video Landscape research, India, Jan 2018. IN NCCS A-B audiences.<\/p>\n

Key highlights of the research<\/strong><\/p>\n

YouTube has a highly engaged audience:<\/em><\/p>\n

    \n
  • 65% online video viewers subscribe to channels on YouTube and 85% of them go and watch a new video within two days of its uploading.<\/li>\n
  • Over 50% of working women use YouTube for the following categories before actual purchase: Beauty Products, Automobile, Travel and Real Estate.<\/li>\n
  • 7 out of 10 online video viewers choose to watch ads with both sound and video on.<\/li>\n
  • 71% of online video viewers go first to YouTube to watch a video to learn something.<\/li>\n<\/ul>\n

    Growing Influence of YouTubers:<\/em><\/p>\n

      \n
    • 7 out of 10 people relate to YouTubers more than traditional celebrities.<\/li>\n
    • 76% of male business professionals who watch online videos say that YouTube stars shape and influence culture.<\/li>\n
    • Over 65% of online video viewers opinions about a brand have been influenced by a YouTuber they follow.<\/li>\n
    • Over 75% of mom’s opinions about a brand have been influenced by a YouTuber they follow.<\/li>\n<\/ul>\n

      Methodology<\/strong>:<\/p>\n

      A total of 3,230 respondents across leading video platforms were interviewed using online panel approach. Research covered the following consumer segments in 8 cities in India:<\/p>\n

        \n
      • Mothers: 20+ yrs with kids<\/li>\n
      • Millennials: Male \/ Female 18 \u2013 34 yrs<\/li>\n
      • Males: 25 \u2013 44 yrs<\/li>\n
      • Women working professionals 18 \u2013 44 yrs<\/li>\n<\/ul>\n

        The 8 cities in India: Mumbai, Delhi, Lucknow, Bhopal, Bangalore, Hyderabad, Chennai, Kochi, Trivandrum.<\/p>\n

         <\/p>\n

         <\/p>\n","protected":false},"excerpt":{"rendered":"

        Mumbai – YouTube completes its tenth year in India and celebrated its anniversary with a multi-city event called Brandcast 2018. There were less than 50 million Internet users in India when YouTube launched in the country in 2008. Today YouTube videos are consumed by over 225 million monthly active users of mobile in India. A […]<\/p>\n","protected":false},"author":1,"featured_media":5464,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[110],"tags":[1331,1332,589],"acf":[],"yoast_head":"\nYouTube reaches 80% of Internet users across age-groups in India<\/title>\n<meta name=\"description\" content=\"Entertainment in non-English, local languages and intent to learn increases YouTube base; opportunity for brands to do intent marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalcreed.in\/youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube reaches 80% of all Internet users across age-groups in India\" \/>\n<meta property=\"og:description\" content=\"Entertainment in non-English, local languages and intent to learn increases YouTube base; opportunity for brands to do intent marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalcreed.in\/youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Creed\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digicreed9\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/digicreed9\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-27T17:28:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-27T17:45:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/03\/YouTube-Brandcast.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian Pereira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/creed_digital\" \/>\n<meta name=\"twitter:site\" content=\"@creed_digital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Pereira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalcreed.in\/youtube\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalcreed.in\/youtube\/\"},\"author\":{\"name\":\"Brian Pereira\",\"@id\":\"https:\/\/www.digitalcreed.in\/#\/schema\/person\/4fcfd56778074a287a455acd853b5b45\"},\"headline\":\"YouTube reaches 80% of all Internet users across age-groups in India\",\"datePublished\":\"2018-03-27T17:28:52+00:00\",\"dateModified\":\"2018-03-27T17:45:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalcreed.in\/youtube\/\"},\"wordCount\":933,\"publisher\":{\"@id\":\"https:\/\/www.digitalcreed.in\/#\/schema\/person\/4fcfd56778074a287a455acd853b5b45\"},\"image\":{\"@id\":\"https:\/\/www.digitalcreed.in\/youtube\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/03\/YouTube-Brandcast.jpg\",\"keywords\":[\"BrandCast\",\"Online video\",\"Youtube\"],\"articleSection\":[\"TRENDING\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalcreed.in\/youtube\/\",\"url\":\"https:\/\/www.digitalcreed.in\/youtube\/\",\"name\":\"YouTube reaches 80% of Internet users across age-groups in India\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalcreed.in\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalcreed.in\/youtube\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalcreed.in\/youtube\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/03\/YouTube-Brandcast.jpg\",\"datePublished\":\"2018-03-27T17:28:52+00:00\",\"dateModified\":\"2018-03-27T17:45:52+00:00\",\"description\":\"Entertainment in non-English, local languages and intent to learn increases YouTube base; opportunity for brands to do intent marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalcreed.in\/youtube\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalcreed.in\/youtube\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalcreed.in\/youtube\/#primaryimage\",\"url\":\"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/03\/YouTube-Brandcast.jpg\",\"contentUrl\":\"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/03\/YouTube-Brandcast.jpg\",\"width\":1000,\"height\":750,\"caption\":\"YouTube Brandcast\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalcreed.in\/youtube\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.digitalcreed.in\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"YouTube reaches 80% of all Internet users across age-groups in India\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalcreed.in\/#website\",\"url\":\"https:\/\/www.digitalcreed.in\/\",\"name\":\"Digital Creed - Stories about Digital Transformation\",\"description\":\"Stories about Digital Transformation\",\"publisher\":{\"@id\":\"https:\/\/www.digitalcreed.in\/#\/schema\/person\/4fcfd56778074a287a455acd853b5b45\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalcreed.in\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.digitalcreed.in\/#\/schema\/person\/4fcfd56778074a287a455acd853b5b45\",\"name\":\"Brian Pereira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalcreed.in\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2023\/08\/brian-profile-1-96x96.webp\",\"contentUrl\":\"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2023\/08\/brian-profile-1-96x96.webp\",\"caption\":\"Brian Pereira\"},\"logo\":{\"@id\":\"https:\/\/www.digitalcreed.in\/#\/schema\/person\/image\/\"},\"description\":\"Brian Pereira is an Indian journalist and editor based in Mumbai. He founded Digital Creed in 2015. A technology buff, former computer instructor, and software developer, Brian has 29 years of journalism experience (since 1994). Brian is the former Editor of CHIP India, InformationWeek India and CISO Mag. He has served India's leading newspaper groups: The Times of India and The Indian Express. Presently, he serves the Information Security Media Group, as Sr. Director, Editorial. You'll find his most current work on CIO Inc. During his career he wrote (and continues to write) 5000+ technology articles. He conducted more than 450 industry interviews. Brian writes on aviation, drones, cybersecurity, tech startups, cloud, data center, AI\/ML\/Gen AI, IoT, Blockchain etc. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. He recently achieved a Certificate in Cybersecurity (CC) from the international certification body ISC2. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: brian9p@gmail.com\",\"sameAs\":[\"https:\/\/www.digitalcreed.in\",\"https:\/\/www.facebook.com\/digicreed9\",\"https:\/\/www.linkedin.com\/company\/digital-creed\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/creed_digital\",\"https:\/\/www.youtube.com\/channel\/UCnQcupxZ5Ch642S_mSjcJkQ\",\"https:\/\/soundcloud.com\/brian9p\"],\"gender\":\"Male\",\"knowsAbout\":[\"Technology Journalism\"],\"knowsLanguage\":[\"English\",\"Hindi\"],\"url\":\"https:\/\/www.digitalcreed.in\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"YouTube reaches 80% of Internet users across age-groups in India","description":"Entertainment in non-English, local languages and intent to learn increases YouTube base; opportunity for brands to do intent marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalcreed.in\/youtube\/","og_locale":"en_GB","og_type":"article","og_title":"YouTube reaches 80% of all Internet users across age-groups in India","og_description":"Entertainment in non-English, local languages and intent to learn increases YouTube base; opportunity for brands to do intent marketing","og_url":"https:\/\/www.digitalcreed.in\/youtube\/","og_site_name":"Digital Creed","article_publisher":"https:\/\/www.facebook.com\/digicreed9","article_author":"https:\/\/www.facebook.com\/digicreed9","article_published_time":"2018-03-27T17:28:52+00:00","article_modified_time":"2018-03-27T17:45:52+00:00","og_image":[{"width":1000,"height":750,"url":"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/03\/YouTube-Brandcast.jpg","type":"image\/jpeg"}],"author":"Brian Pereira","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/creed_digital","twitter_site":"@creed_digital","twitter_misc":{"Written by":"Brian Pereira","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalcreed.in\/youtube\/#article","isPartOf":{"@id":"https:\/\/www.digitalcreed.in\/youtube\/"},"author":{"name":"Brian Pereira","@id":"https:\/\/www.digitalcreed.in\/#\/schema\/person\/4fcfd56778074a287a455acd853b5b45"},"headline":"YouTube reaches 80% of all Internet users across age-groups in India","datePublished":"2018-03-27T17:28:52+00:00","dateModified":"2018-03-27T17:45:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalcreed.in\/youtube\/"},"wordCount":933,"publisher":{"@id":"https:\/\/www.digitalcreed.in\/#\/schema\/person\/4fcfd56778074a287a455acd853b5b45"},"image":{"@id":"https:\/\/www.digitalcreed.in\/youtube\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/03\/YouTube-Brandcast.jpg","keywords":["BrandCast","Online video","Youtube"],"articleSection":["TRENDING"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalcreed.in\/youtube\/","url":"https:\/\/www.digitalcreed.in\/youtube\/","name":"YouTube reaches 80% of Internet users across age-groups in India","isPartOf":{"@id":"https:\/\/www.digitalcreed.in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalcreed.in\/youtube\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalcreed.in\/youtube\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/03\/YouTube-Brandcast.jpg","datePublished":"2018-03-27T17:28:52+00:00","dateModified":"2018-03-27T17:45:52+00:00","description":"Entertainment in non-English, local languages and intent to learn increases YouTube base; opportunity for brands to do intent marketing","breadcrumb":{"@id":"https:\/\/www.digitalcreed.in\/youtube\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalcreed.in\/youtube\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalcreed.in\/youtube\/#primaryimage","url":"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/03\/YouTube-Brandcast.jpg","contentUrl":"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2018\/03\/YouTube-Brandcast.jpg","width":1000,"height":750,"caption":"YouTube Brandcast"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalcreed.in\/youtube\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalcreed.in\/"},{"@type":"ListItem","position":2,"name":"YouTube reaches 80% of all Internet users across age-groups in India"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalcreed.in\/#website","url":"https:\/\/www.digitalcreed.in\/","name":"Digital Creed - Stories about Digital Transformation","description":"Stories about Digital Transformation","publisher":{"@id":"https:\/\/www.digitalcreed.in\/#\/schema\/person\/4fcfd56778074a287a455acd853b5b45"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalcreed.in\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/www.digitalcreed.in\/#\/schema\/person\/4fcfd56778074a287a455acd853b5b45","name":"Brian Pereira","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalcreed.in\/#\/schema\/person\/image\/","url":"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2023\/08\/brian-profile-1-96x96.webp","contentUrl":"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2023\/08\/brian-profile-1-96x96.webp","caption":"Brian Pereira"},"logo":{"@id":"https:\/\/www.digitalcreed.in\/#\/schema\/person\/image\/"},"description":"Brian Pereira is an Indian journalist and editor based in Mumbai. He founded Digital Creed in 2015. A technology buff, former computer instructor, and software developer, Brian has 29 years of journalism experience (since 1994). Brian is the former Editor of CHIP India, InformationWeek India and CISO Mag. He has served India's leading newspaper groups: The Times of India and The Indian Express. Presently, he serves the Information Security Media Group, as Sr. Director, Editorial. You'll find his most current work on CIO Inc. During his career he wrote (and continues to write) 5000+ technology articles. He conducted more than 450 industry interviews. Brian writes on aviation, drones, cybersecurity, tech startups, cloud, data center, AI\/ML\/Gen AI, IoT, Blockchain etc. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. He recently achieved a Certificate in Cybersecurity (CC) from the international certification body ISC2. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: brian9p@gmail.com","sameAs":["https:\/\/www.digitalcreed.in","https:\/\/www.facebook.com\/digicreed9","https:\/\/www.linkedin.com\/company\/digital-creed\/","https:\/\/x.com\/https:\/\/twitter.com\/creed_digital","https:\/\/www.youtube.com\/channel\/UCnQcupxZ5Ch642S_mSjcJkQ","https:\/\/soundcloud.com\/brian9p"],"gender":"Male","knowsAbout":["Technology Journalism"],"knowsLanguage":["English","Hindi"],"url":"https:\/\/www.digitalcreed.in\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/posts\/5461"}],"collection":[{"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/comments?post=5461"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/posts\/5461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/media\/5464"}],"wp:attachment":[{"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/media?parent=5461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/categories?post=5461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcreed.in\/wp-json\/wp\/v2\/tags?post=5461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}