{"id":5253,"date":"2018-02-07T05:06:51","date_gmt":"2018-02-07T05:06:51","guid":{"rendered":"https:\/\/www.digitalcreed.in\/?p=5253"},"modified":"2018-02-07T05:28:38","modified_gmt":"2018-02-07T05:28:38","slug":"dell-launches-xps-13","status":"publish","type":"post","link":"https:\/\/www.digitalcreed.in\/dell-launches-xps-13\/","title":{"rendered":"Dell launches the smallest 13-inch laptop in the world"},"content":{"rendered":"

Mumbai, India, February 6, 2018 – <\/strong>When the late Steve Jobs pulled out an ultra-thin Macbook Air from a manila envelope, on stage in 2008 (exactly ten years ago), audiences gasped in disbelief. Apple defied the laws of physics and packed so much into a device that was a few millimeters thick, or should we say thin. Since then, other PC companies came out with their slim and light ultrabooks \u2013 HP (Spectre), Lenovo (Yoga), Dell (XPS\/Inspiron), Acer (Spin) and even Microsoft (Surface). Exactly a month ago (January), Dell showed off its latest XPS 13 at the Consumer Electronics Show in Las Vegas \u2013 and it evoked a similar response as the first MacBook Air. In fact, the latest Dell XPS 13 has been named CES 2018 Innovation Award Honouree. Dell products won 87 CES awards. Well, the good news is that Dell just launched the XPS 13 (and other models) in India. It is being positioned as the smallest 13-inch laptop in the world. We can see a lot of innovation packed into this device (we\u2019ll come to the tech specs in a moment), a revolutionary thermal dissipation technology, new colours, and new materials used in the casing. The device is positioned at high networth individuals, corporate executives, the mobile workforce and those latching on to a digital lifestyle.<\/p>\n

Commenting on the launch in India, Ray Wah, Senior Vice President and General Manager, Consumer and Small Business Product Group, Dell<\/strong> said, \u201cThe XPS brand is legendary; it leads our ultrabook portfolio. From innovations in design philosophy using smarter materials to performance-driven sleek design construction, the new XPS 13 is an absolute delight! This machine is tailored for savouring an ultimate entertainment experience.\u201d<\/p>\n

Dell identifies an opportunity for thinner, lighter and more powerful mobile devices that both enthusiasts and professionals demand. Thriving on the philosophy of design-centric premium PCs, Dell\u2019s complete thin and light portfolio is the consequence of leveraging this insight; and the XPS 13 will create a market opportunity appealing to the tech savvy, style conscious consumers, who do not want to compromise on performance.<\/p>\n

\"P.

P. Krishnakumar, Senior Vice President & General Manager, Consumer & Small Business, Dell India.<\/p><\/div>\n

\u201cA Digital India and a growing community of digitized Indians, presents an attractive market opportunity for us as a global PC company. We have a clear vision to introduce a PC for every user. With the discerning demographic of entrepreneurs, CXO\u2019s, mobile workforce and next-generation Indians, we see an exponential growth opportunity for our premium, thin & light portfolio. Our new range will redefine personal computing and give people experiences they want \u2013 and some they\u2019ve never dreamt possible\u201d, said P. Krishnakumar, Senior Vice President & General Manager, Consumer & Small Business, Dell India.<\/strong><\/p>\n

\"Dell

XPS 13 Silver & Rose Gold<\/p><\/div>\n

Further, to the complete availability of Dell\u2019s thin and light series, with the introduction of Dell Cinema, now more than ever, people can watch video content on their PCs with the expectation of a full cinematic experience, including studio sound and visual quality. Through Dell Cinema, an immersive three-pronged multi-sensory cinematic experience that\u2019s unforgettably real with rich colors, uninterrupted streaming and exceptional audio.<\/p>\n