{"id":5213,"date":"2018-01-30T04:56:27","date_gmt":"2018-01-29T23:26:27","guid":{"rendered":"https:\/\/www.digitalcreed.in\/?p=5213"},"modified":"2021-09-16T09:32:20","modified_gmt":"2021-09-16T04:02:20","slug":"domains","status":"publish","type":"post","link":"https:\/\/www.digitalcreed.in\/domains\/","title":{"rendered":"\u2018New domains offer a massive opportunity for brands\u2019"},"content":{"rendered":"
Top-level domains like .COM and .ORG may be easier to remember, but brands are boldly embracing new TLDs such as .STORE. But what is the advantage of the new TLDs and how are people supposed to remember them?<\/p>\n
In an email interview with Digital Creed, Sandeep Ramchandani, CEO, Radix<\/strong> gives us examples of how brands are using the new TLDs. He also tells us how Indian institutions are adopting the new TLDs, the technical challenges and workarounds.<\/p>\n DC: \u00a0Apart from branding, what is the advantage of choosing the new top-level domains (TLDs) over the conventional ones like .COM and .ORG?<\/strong><\/p>\n