{"id":4808,"date":"2017-09-29T04:46:33","date_gmt":"2017-09-28T23:16:33","guid":{"rendered":"https:\/\/www.digitalcreed.in\/?p=4808"},"modified":"2020-05-25T18:04:19","modified_gmt":"2020-05-25T12:34:19","slug":"ibm-tap-huge-iot-market-india","status":"publish","type":"post","link":"https:\/\/www.digitalcreed.in\/ibm-tap-huge-iot-market-india\/","title":{"rendered":"What IBM is doing to tap huge IoT market in India"},"content":{"rendered":"
Forms alliances with key industry players to tap $1.5 bn opportunity in Indian IoT market<\/em><\/h3>\n
The demand for IoT services and solutions is increasing. A report by research and strategy consultancy Zinnov Zones, says India has about 43 per cent or $1.5 bn of the global $3.5 bn IoT market. Experts predict the IoT market in India will grow from $1.5 bn today to more than $9 bn by 2020. With 2.7 bn connected devices and growing, Indian enterprises and consumers are embracing IoT at a rampant pace. That presents a huge opportunity for solutions providers. But as Mukesh Ambani recently said, no single provider can offer the whole stack, and the way forward is industry alliances. IBM has long identified the opportunity in the IoT space, and it believes the way to tap this market is through alliances with partners around the world. In India, it recently announced IoT partnerships with Kone, KPIT, Avanijal Agri Automation, Tech Mahindra, Acculi Labs, Arrow Electronics, and Reliance Group\u2019s UNLIMIT.<\/h4>\n
Harriet Green, General Manager, Watson IoT, Customer Engagement and Education, IBM<\/p><\/div>\n
At the recent Genius of Things (GoT) Summit in Mumbai, Harriet Green, General Manager, Watson IoT, Customer Engagement and Education, IBM said, \u201cOver the course of the last 20 years IBM has created this infrastructure which has enabled us to be in a great position to take advantage of the Internet of Things. We have digitised the physical world and are now collecting and connecting vast quantities of data. What was missing was the ability to integrate all of this data into a phenomenal platform and to ensure that we were able to bring all of these pieces together to have the most powerful IoT capability\u201d.<\/h4>\n
Four Critical Elements<\/h3>\n
Green said there are four key critical elements that differentiate IBM from other players in the IoT space:\u00a0a cloud-based capability with IBM\u2019s own cloud platform;\u00a0the applications that enable it to record and track — to work together through software; its experience in helping clients with digital transformation; the Watson platform that was designed for analyzing data.<\/h4>\n
IBM is dead serious about IoT and has invested heavily into research and development. It set up its global IoT headquarters in Munich. According to Green, the IoT HQ is a global movement and enables an ecosystem that brings together government, startups, and other clients.<\/h4>\n
IBM has global customers such as Nestle, Walmart, GM, Unilever, Exxon Mobile, Mastercard, Visa and the London Underground. Six global distributors are working with IBM on Blockchain to help monitor and track the security and the safety of their global supply chains — to improve efficiency, operations and to reduce waste.\u00a0These are all examples of various things coming together on the IBM Watson IoT Platform: IoT, Blockchain, the cloud and big data.<\/h4>\n