{"id":4339,"date":"2016-11-23T04:25:28","date_gmt":"2016-11-22T22:55:28","guid":{"rendered":"https:\/\/www.digitalcreed.in\/?p=4339"},"modified":"2020-05-25T17:45:33","modified_gmt":"2020-05-25T12:15:33","slug":"open-unified-digital-banking-platforms","status":"publish","type":"post","link":"https:\/\/www.digitalcreed.in\/open-unified-digital-banking-platforms\/","title":{"rendered":"\u2018Banks need to prepare for Open Unified Digital Banking Platforms\u2019"},"content":{"rendered":"
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Ahead of the Gartner Symposium\/ITexpo,\u00a0Stessa Cohen, Research Director, Gartner<\/strong> told us how banks and solution providers should prepare for digital banking platforms<\/em><\/p>\n Q. How do you define the Emerging Market of Digital Banking Platforms? How does it bring all stakeholders together on one platform?<\/strong><\/p>\n Stessa Cohen:<\/strong> There is a definition for this called Open Unified Digital Banking Platform. The technology is open in the sense that it allows applications to integrate with the use of APIs and API gateways, that allow for integration with not only the bank\u2019s applications but also third-party applications. It unifies a lot of functionality that is often done in product and channel silos today. We see redundant customer transactions and customer communications for every new channel created. Take account opening for instance. It is around digital banking because the goal of the bank is to create new digital assets; that is products and services that can be created with digital technology, but not delivered only to digital devices. It could also include the branch and the contact centre. Digital encompasses all of banking. And it is a platform because it is pushing out services and also taking in services and creating new services. It is not just delivering transactions but it is about managing customer experiences.<\/p>\n