{"id":3679,"date":"2016-05-31T03:25:41","date_gmt":"2016-05-31T03:25:41","guid":{"rendered":"https:\/\/www.digitalcreed.in\/?p=3679"},"modified":"2016-05-31T03:27:53","modified_gmt":"2016-05-31T03:27:53","slug":"gartner-24-percent-more-spending-on-in-app-transactions-than-on-upfront-app-payments","status":"publish","type":"post","link":"https:\/\/www.digitalcreed.in\/gartner-24-percent-more-spending-on-in-app-transactions-than-on-upfront-app-payments\/","title":{"rendered":"Gartner: 24 Percent More Spending on In-App Transactions Than on Upfront App Payments"},"content":{"rendered":"
In-App Transactions Improve Customer Experience and Drive Spending<\/em><\/strong><\/p>\n Mumbai, 26th<\/sup> May, 2016<\/strong> \u2014 Mobile app users spend 24 percent more on in-app transactions than on upfront app payments, according to an online consumer survey* by Gartner, Inc. Consumer preference for in-app transactions indicates that the flexibility they offer is delivering a better customer experience than paid-for downloads.<\/p>\n “Overall, the survey results showed that mobile app users are spending $7.40 on paid-for apps every three months and $9.20 on in-app transactions, resulting in a quarter more spending on in-app transactions,” said Stephanie Baghdassarian<\/a>, research director at Gartner. “This confirms that once users are confident that an app delivers the expected value without having to pay upfront, they then find it easier to spend on in-app transactions.”<\/p>\n In August and September 2015, Gartner surveyed more than 3,000 consumers in the U.S., the U.K. and China to understand more about attitudes toward mobile apps.<\/p>\n Ms. Baghdassarian added that not all users will activate in-app transactions, especially those who cannot see the value of the app. However, those who see the value are more likely to spend higher amounts, with one user in three spending, on average, more than $5 a month (see Figure 1).<\/p>\n Figure 1. How Much Did You Spend on Mobile Apps Over the Last Three Months?<\/p>\n