{"id":1207,"date":"2015-02-10T01:52:08","date_gmt":"2015-02-09T20:22:08","guid":{"rendered":"https:\/\/www.digitalcreed.in\/?p=1207"},"modified":"2020-05-24T12:37:30","modified_gmt":"2020-05-24T07:07:30","slug":"micromax-appoints-shubhajit-sen-as-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/www.digitalcreed.in\/micromax-appoints-shubhajit-sen-as-chief-marketing-officer\/","title":{"rendered":"Micromax appoints Shubhajit Sen as Chief Marketing Officer"},"content":{"rendered":"

\"Shubhajit<\/a>New Delhi, February 06, 2015: India\u2019s leading smartphone player and consumer electronics brand, Micromax Informatics Ltd. today announced the appointment of Shubhajit Sen as its Chief Marketing Officer. At Micromax, he will be tasked to focus on leading all marketing efforts for the company across markets while strengthening the overall brand communication. Prior to Micromax, he was the Executive Vice President \u2013 Marketing of Glaxo Smith Kline Consumer Health Limited for 21 years and served as the key resource to accentuate the successful journey of the company.<\/p>\n

Commenting on the appointment, Vineet Taneja, CEO of Micromax Informatics Limited said, \u201cAs Micromax opens a new chapter in its growth trajectory, we welcome Shubhajit on board with us as the new CMO. He will prove to be a great asset to the Micromax leadership team. Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. We believe that his passion for technology will help ensure that Micromax continues to deliver innovations that have a great impact on people’s lives.\u201d<\/p>\n

The move is a reflection of the company\u2019s constant effort and commitment to make Micromax a brand to reckon with.<\/p>\n

Commenting on his new role, Shubhajit Sen said, \u201cIt is an exciting opportunity for me to lead the marketing efforts for Micromax at a time when the brand is experiencing such a phenomenal transformation. As a marketer, I have always believed in consumer centricity and Micromax has consistently understood, anticipated and shaped consumer\u2019s expectations of the category better than competition. I look forward to building the Micromax brand philosophy further in its next phase of growth.\u201d<\/p>\n

An Economics graduate from SRCC, Delhi University and an MBA from IIM-Ahmedabad, Shubhajit joined GSK in 1992 as a Management Trainee and advanced through the organization to be the Executive Vice President \u2013 Marketing, donning various hats through the journey both nationally and globally. He has been the brain behind some of the most successful, award winning consumer initiatives that have delivered superlative business results.<\/p>\n","protected":false},"excerpt":{"rendered":"

New Delhi, February 06, 2015: India\u2019s leading smartphone player and consumer electronics brand, Micromax Informatics Ltd. today announced the appointment of Shubhajit Sen as its Chief Marketing Officer. At Micromax, he will be tasked to focus on leading all marketing efforts for the company across markets while strengthening the overall brand communication. Prior to Micromax, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2178,2202,2187,2216,2171,2197,110],"tags":[126,125],"acf":[],"yoast_head":"\nMicromax appoints Shubhajit Sen as Chief Marketing Officer - Digital Creed<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalcreed.in\/micromax-appoints-shubhajit-sen-as-chief-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Micromax appoints Shubhajit Sen as Chief Marketing Officer\" \/>\n<meta property=\"og:description\" content=\"%\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalcreed.in\/micromax-appoints-shubhajit-sen-as-chief-marketing-officer\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Creed\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digicreed9\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/digicreed9\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-09T20:22:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-24T07:07:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalcreed.in\/wp-content\/uploads\/2015\/02\/Shubhajit-Sen_CMO_Micromax-300x300.jpg\" \/>\n<meta name=\"author\" content=\"Brian Pereira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/creed_digital\" \/>\n<meta name=\"twitter:site\" content=\"@creed_digital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Pereira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalcreed.in\/micromax-appoints-shubhajit-sen-as-chief-marketing-officer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalcreed.in\/micromax-appoints-shubhajit-sen-as-chief-marketing-officer\/\"},\"author\":{\"name\":\"Brian Pereira\",\"@id\":\"https:\/\/www.digitalcreed.in\/#\/schema\/person\/4fcfd56778074a287a455acd853b5b45\"},\"headline\":\"Micromax appoints Shubhajit Sen as Chief Marketing Officer\",\"datePublished\":\"2015-02-09T20:22:08+00:00\",\"dateModified\":\"2020-05-24T07:07:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalcreed.in\/micromax-appoints-shubhajit-sen-as-chief-marketing-officer\/\"},\"wordCount\":350,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalcreed.in\/#\/schema\/person\/4fcfd56778074a287a455acd853b5b45\"},\"keywords\":[\"CMO\",\"Micromax\"],\"articleSection\":[\"5G, MOBILE & APPS\",\"BIZ NEWS\",\"INDUSTRIES\",\"PEOPLE IN TECH\",\"TECH NEWS\",\"TELECOM\",\"TRENDING\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.digitalcreed.in\/micromax-appoints-shubhajit-sen-as-chief-marketing-officer\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalcreed.in\/micromax-appoints-shubhajit-sen-as-chief-marketing-officer\/\",\"url\":\"https:\/\/www.digitalcreed.in\/micromax-appoints-shubhajit-sen-as-chief-marketing-officer\/\",\"name\":\"Micromax appoints Shubhajit Sen as Chief Marketing Officer - 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