Marketing

BLOGS & OPINION

How should brands reach out to new and ‘cool’ Internet companies?

‘Born in the cloud’ or Internet companies are tech savvy companies (usually startups) that are regarded as ‘disruptors’ as they…
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InMobi Forms Strategic Partnership with Microsoft to Power New Cloud-Based Enterprise Platforms for Marketers

SAN FRANCISCO and REDMOND, Wash. — June 26, 2018 — InMobi, a global provider of enterprise platforms for marketers, today announced…
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IBM Watson Now Helping Marketers Create World-class Campaigns

IBM will now be offering its Watson Customer Engagement (WCE) services, the world’s leading AI Powered Enterprise Marketing Cloud solution from its…
BLOGS & OPINION

Where Content Marketing is Heading in 2018

Brands are expecting an end-to-end content strategy The year 2017 was an exciting year for Content Specialists. Brands want to…
TRENDING

‘We want to embed AI in all our customer clouds’

Dan Bognar, Senior Vice President – Solutions Engineering, Salesforce tells us how the company is adding intelligent capabilities to all…
BLOGS & OPINION

Marketers should capitalize on Nostalgia

Not long ago, I read an article about a certain electronics company that started manufacturing 1980s style tape decks. And…