Guy Kawasaki offers gems for business success

Goa, 17 November: The third day of the Gartner Symposium /ITexpo here kicked off with a much anticipated and enlightening keynote by Guy Kawasaki. The ever-smiling Guy enthralled a full-house with his witticisms, punch lines and common sense anecdotes from life. Incidentally, Guy was on the very first Macintosh team (1984) and got to work with the late Steve Jobs. So naturally, there were touches of Apple strategies and products during his presentation.

The original Mactinosh team (1984). Guy in the last row on the left
The original Mactinosh team (1984). Guy in the last row on the left


Here are some gems and punchlines from his presentation:

Don’t let the bozos grind you down

Innovation is not a event but a process

10-20-30 rule : 10 slides 20 minutes smallest font 30. And get you background black

Customize you intro; use local examples to bond with your audiences

Role the DICEE – Depth, Intelligent, Complete, Empowering, Elegant

Great products, great solutions are complete and elegant

MVVVP – Make minimally viable valuable validating products

Jump to the next curve

Let 100 flowers blossom

Churn Baby, Churn. It can’t be done, it shouldn’t be done. How much can you ignore- you detractors, banks and your customer

To be an innovator you have to be in denial

Every great Innovation polarizes people. Otherwise it is mediocre

Hardest thing is to keep going – it’s law of the game – it’s a process in innovation

The holy grail of marketing is the uniqueness of the product

Niche Thyself – Uniqueness, Value


Also see our live posts on this session on Twitter – @brian9p  and #GartnerSYM



Brian Pereira

Brian Pereira has over two decades of journalism experience. He is the former Editor of CHIP and InformationWeek magazines in India. You can write to Brian at: Twitter: @brian9p Linkedin:

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