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Anil Kumble’s Microsoft AI-enabled Power Bat partners with Star India to revolutionize cricketing experience for players and fans

Microsoft, Star India and Anil Kumble redefine fan engagement with real-time Power Speks

MUMBAI, India — Oct. 11, 2018 — Microsoft Corp. and Anil Kumble’s technology startup, Spektacom Technologies, with support from broadcast partner Star India, came together on Thursday to announce the introduction of the Power Bat. The Power Bat provides players, coaches, commentators, fans and viewers with a completely new and unique way to engage with the sport and help improve their game — all powered by the Microsoft Azure cloud platform using AI and Internet of Things (IoT) services.

Microsoft has been working closely with Spektacom and its founder Anil Kumble, former captain, Indian cricket team, to incubate and launch the product, as part of its ScaleUp program. Star India, the leading cricket broadcaster in India, has used the technology successfully in recent series to provide real-time statistics and insights straight off the oval.

Microsoft has been working closely with Spektacom and its founder Anil Kumble, former captain, Indian cricket team, to incubate and launch the product, as part of its ScaleUp program. Also in the photo is Peggy Johnson, executive vice president, Microsoft.
Microsoft has been working closely with Spektacom and its founder Anil Kumble, the former captain, Indian cricket team, to incubate and launch the product, as part of its ScaleUp program. Also in the photo is Peggy Johnson, executive vice president, Microsoft.

“We’re excited to be a part of the work Spektacom and Star India are doing to enhance the cricket experience for fans, players and coaches,” said Peggy Johnson, executive vice president, Microsoft. “We’ve already seen the impact that connected devices have had in other industries, and we believe that with the advancements in our AI and cloud services, this is just the beginning of what’s possible for not only cricket, but all sports.”

Sanjay Gupta, managing director, Star India, said, “Star India has always strived to redefine and elevate experiences for sports fans. From Multi-language feeds and Select Dugout to VR and Watch n’ Play, the coverage of Vivo IPL demonstrates our commitment toward creating new benchmarks in how technology is deployed to deepen fan engagement. The Power Bat promises to be another step in the same direction, and we look forward to the partnership with Anil Kumble (Spektacom) and Microsoft in bringing it to our broadcasts.”

According to Anil Kumble, former captain, Indian cricket team, and founder, Spektacom, “Our vision is to bring sports closer to fans through interesting ways of engagement using real-time sports analytics. At the same time, it is important that the technologies used are seamless and do not disrupt the game or obstruct the players. With Microsoft, we have been able to create a secure and effective solution, and with Star India, we have a partner that can stimulate and excite fan engagement.”

Power Bat from SpektacomThe Power Bat is a unique concept whereby a lightweight, Azure Sphere-powered sticker is stuck on the shoulder of the bat — a form factor that is completely unobtrusive. In a live match, as soon as the batsman hits the ball, data on different parameters (speed on impact, twist on impact and quality of the shot — percentage proximity of the ball’s contact to the sweet spot of the willow) are captured in a new unit of measurement titled Power Speks. Microsoft’s Azure Sphere ensures that the data is securely captured and processed. Using advanced analytics and AI services on Azure, real-time insights are captured through the stump box and displayed via the broadcaster. During practice or coaching, the same data can be viewed through a mobile app.

Although the technology introduced by Spektacom today has its first use case in cricket, for Microsoft, Anil Kumble and Star India this is the first of many sports where it can be used.  Microsoft believes in leveraging its technology and its people to help sports teams and organizations solve their toughest challenges. By leveraging the company’s intelligent cloud and productivity solutions, sports organizations worldwide are connecting with fans, optimizing team and player performance, and managing their operations in new, innovative ways. 

Spektacom is redefining sports and re-Imagining fan engagement through innovative sensor technology. Its mission is reaching billions of sports fans. Spektacom enables the fan’s participative experience to “be in the game”.

Star India has defined the Indian media landscape since 1991 and today is one of the country’s leading media conglomerates, reaching approximately 700+ million viewers a month across India and more than 100 other countries. Star generates 30,000+ hours of content every year and broadcasts 60+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. Star India is a fully owned subsidiary of 21st Century Fox.

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Brian Pereira

Brian Pereira is an Indian journalist based in Mumbai. He has 25 years of technology journalism experience, and he's well known in the Indian IT industry. He is the former Editor of CHIP and InformationWeek magazines in India and has written technology articles for India's leading newspapers groups such as The Times of India and Indian Express Newspapers. Brian also writes on Aviation, startups and covers topics directed at small and medium businesses. He also has event experience and once put together the conference program for CeBIT and INTEROP events in India. Email: brian9p@gmail.com Twitter: @brian9p Linkedin: https://in.linkedin.com/in/pereirabrian

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